13 Local SEO Tools You Need To Drive Targeted Traffic to Your Business

Online presence is a critical factor in your business’s success. While global search results presence is vital, local search visibility is equally essential. Your brand can become popular and trustworthy when you build significant local search awareness.

Local search visibility is especially vital for small businesses. Since their brands haven’t established a name in their respective industries yet, working on their local online presence is necessary.

As of 2022, Google remains the top global search engine, with a market share of nearly 84 percent. Most people use this search engine to conduct searches for local business information. For this reason, your marketing strategies and SEO efforts must include local SEO.

Local SEO tools are the key to running local SEO campaigns and driving targeted traffic to your business. If you’re not using one yet, keep reading to learn what they are and the best options you can use.

Key Takeaways Local SEO is an SEO strategy that builds your local presence on search engines. You can create and manage local SEO campaigns using local SEO tools. Local SEO tools are necessary to drive targeted traffic, increase online presence, and gain conversions. Some local SEO tools are SearchEye, Semrush, Moz Local, Growthbar, GeoRanker, Whitespark, Synup, and Yext.

What are local SEO tools, and what are their benefits?

Local SEO (search engine optimization) is an online marketing practice of expanding your online presence on local search engines. It focuses on optimizing your website to reach more targeted areas in the search engine results pages (SERPs). This strategy primarily tailors to the local Google search results, considering its position globally as the leading search engine.

Search engines have ranking factors and metrics in crawling, indexing, and ranking your business’s website in local Google search results. They include local keywords, backlinks, customer reviews, content, and business profile. You can use a local SEO tool to manage them with ease.

Local SEO tools are SEO solutions and software with features like listing management, rank tracking, review monitoring, reputation management, keyword research, and local citation finder to drive targeted traffic and gain potential customers for conversions. They can also perform local SEO audits that deliver data-driven insights from your SEO performance to get ahead of local competitors.

Other benefits of local SEO tools are the following:

• Increasing local search rankings
• Local citation optimization
• High-quality link-building
• Optimized local keyword research
• Content creation and marketing
• Website optimization
• Customer review building
• Business listing management
• Competitor analysis

Not all local SEO tools are developed equally, making it time-consuming to find the best one. Finding the best local SEO tool means assessing its features, trustworthiness, case studies, client reviews, and pricing. This way, you can pick the local SEO software most suitable to your business needs.

Local SEO Tools To Drive Targeted Traffic

Choosing a local SEO tool can be overwhelming, so we outlined the best ones you can try. Here are the following local SEO software options to pick for your business.

1. SearchEye

SearchEye is an all-rounder SEO tool with local SEO features. The technology behind our software consolidates all inputs and outputs into a learning system to target every possible data point in your local SEO campaign executions. 

This intelligent approach can provide data-based SEO strategies on over 15 apps and application programming interfaces (APIs) to optimize your online presence and local search rankings.

We also offer link-building, keyword research, content creation, and other local SEO deliverables, including a local rank checker, content marketing, listing management tool, competitor analysis, and local citation and directories management.

Using our platform, you can create custom workflows, leverage a large inventory housing a hundred SEO deliverables, and find opportunities from over 10,000 link signals. Moreover, you won’t waste time asking for updates because we deliver them in real-time when a project’s status changes.

Our pricing ranges from $199 to $269, depending on your local SEO campaign needs. You can book a demo to learn more about our offers and services.

2. Moz Local

Moz Local is among the most popular local SEO tools. This software can help boost your local search visibility and ensure your business listings and local citations are accurate, consistent, and searchable.

Moz Local can also manage and update your local listings by distributing the location data to valuable local directories. It can create your local listings on Google, Facebook, and other sites and directories available in the US, UK, and Canada.

The features you can leverage from Moz Local are:

• Local listings dashboard
• Rank checker
• Local directory distribution
• Real-time updates
• Google Business Profile sync
• Review monitoring
• Keyword research
• Reputation management
• Optimize business profile
• Automated duplicate listing deletion
• Review alerts and notifications
• Social media postings
• Backlink analysis

This platform’s pricing comes in three tiers: Lite ($14 monthly), Preferred ($20 monthly), and Elite ($33 monthly). These prices are budget-friendly, and you can even save 25 percent when purchased annually. They also offer a free trial.

3. Semrush Listing Management Tool

Semrush has a listing management tool that allows you to manage, edit, and add your business information to local and international directories. Once your business listings are live, this tool can track and monitor your local SEO performance on social media and search engines.

The Semrush Listing Management Tool can deliver insights on your local search ranking, keyword research, customer reviews, and citation opportunities through its local citation finder. You can customize these workflows to send email updates to stay updated without logging into the software. 

It also has a Google Business Profile integration that syncs your business information to Facebook and other local listings with automated name, address, and phone number (NAP) management.

Semrush’s plans and pricing range go from $119.95 to $449.95 monthly, with discounts of up to 17 percent annually. They also have free trials to see if their software suits your digital marketing needs.

4. Growthbar

Growthbar is a local SEO tool available as a software or Chrome extension. As a Chrome extension, you can use it to conduct backlink analysis, keyword research, and pay-per-click ads (PPC) monitoring without leaving your Google browser.

This tool allows you to perform keyword ranking and search volume searches for competitor analysis. It also delivers domain authority insights, a rank checker for local search visibility, and keyword suggestions tailored to your local business.

Growthbar’s prices range from $48 to $199 monthly. You can reduce them by purchasing annually, and they also offer a 5-day free trial for each plan.

5. GeoRanker

GeoRanker can help your business find local citations and monitor local search rankings. Its location citation finder, rank checker, and keyword research tools can generate real-time local SEO performance in targeted areas. Its keyword research also has density measurements, determining the search volume and the number of appearances a keyword or phrase has on a web page.

While you can use these GeoRanker features for free, the software has usage limitations, requiring you to upgrade to paid plans. Pricing starts at $99 monthly, and you can opt for a free trial to test the software.

6. Synup

Synup is a local SEO software with tools that provide SEO performance insights on local directories, review sites, and search engines. This tool can crawl across 200 local directories to ensure accurate local listings and local citations. It also has a rank tracker and customer review monitoring system.

Other key Synup features are instant business profile syncing, analytics, widgets, online review alerts and notifications, and reputation management. It can support Google Business Profile, Bing, Facebook, Yelp, and other online directories.

Synup doesn’t indicate pricing on its website. You can request a free trial or demo to learn more about their prices, services, and offers.

7. Yext

Yext is a local SEO software that can help facilitate your local SEO campaigns to increase brand awareness, drive conversions, and enhance targeted traffic. It has a dashboard of local listings, pages, and online reviews you can manage simultaneously for sales.

You can leverage other Yext features, including duplicate business listing control, data cleansing, and Google Business Profile management. Their listings pricing ranges from $4, $9, $10, and $19 weekly. 

Their complete SEO package plans have four tiers, and you need to contact them, avail of the free trial, or request a demo to know the prices and offers.

8. Whitespark

Whitespark was previously a web design agency. Now a full-scale SEO service company, it has become a platform where you can leverage their local SEO tools. Their Citation Finder is a popular tool utilized by many global marketing agencies.

The Whitespark software can build local citations, manage customer reviews, track local search rankings, acquire high-quality backlinks, and optimize business profiles for review sites.

Pricing information is unavailable on their website, so you should contact them directly.

9. Google Business Profile

Google Business Profile (previously Google My Business or GMB) is among the best local SEO tools. Powered by Google, this platform allows you to build your online business profiles for Google search results.

You can put all your business information here, including the NAP details to manage your customer reviews, local listings on online directories, and local search results rankings. It also has the following features: Google Review, Google Maps, and Google Analytics.

The best thing about Google Business Profile is that it’s a free tool.

10. BrightLocal

BrightLocal is a local SEO tool ideal for small businesses. It can provide local listing audits, on-page SEO, customer review management, and other SEO deliverables.

This software monitors and updates your local citation on various directories through a straightforward process. It also delivers a rank tracker to evaluate your website performance in targeted local search areas in Bing, Google, and other search engines and social media.

BrightLocal’s local SEO plans range from $35, $60, and $90 monthly. You can start a free trial of their entire platform for 14 days.

11. Keyword Tool

Keyword research is a critical aspect of local SEO, which Keyword Tool specializes in. Keyword Tool is easy to use and quick to set up, ideal for starting your local SEO campaigns.

This local SEO software can generate long-tail and search volume-based keywords filtered in different locations. These filters deliver keyword information on web platforms like Google, Bing, YouTube, and Amazon.

Keyword Tool has a free and pro version. The latter is priced at $99 to $199 monthly, with 20 percent discounts for annual purchases.

12. Serpstat

Serpstat is a local SEO software focusing on your local listing management. It can manage your business’s online presence on various directories on one interface.

Key Serpstat features include a local rank tracker, audits, location editing, reputation management, and directory synchronization. Their pricing ranges from $69 to $499, with every location at $20.

13. BuzzStream

BuzzStream is a local SEO tool specializing in link-building. It provides simple outreach and link prospecting for your local business.

BuzzStream can also build digital marketing and SEO to drive local search brand awareness. Their prices are $24, $124, $299, and $999 monthly, and you can avail of free trials to test them out.

Boost Your Targeted Traffic With SearchEye

Local SEO is a powerful SEO strategy that can upscale your digital marketing approach. You can successfully run this SEO effort by outsourcing SEO services that provide local SEO tools. That way, you can easily optimize your local search visibility, establish business listings on multiple directories, drive targeted traffic, and manage new reviews from potential customers.

A local SEO tool first-timer? Lessen your manual local SEO campaign burden with an SEO service like SearchEye. Find out how much time you can reduce in building and optimizing your local business listings by requesting a demo on our website today.

Enhance your local visibility with SearchEye. Find out how we can drive more targeted traffic and manage your local listings by contacting us today.