Client was concerned with their potential late entry into the market, ultimately leading them to have a hard time gaining traction and pushing their products online. You can do a quick search and find 100’s of Cannabis Grow Kit eCommerce sites online that have been around for 5+ years. We knew we weren’t going to be able to compete immediately with high volume keywords against the big guys, so we took a different approach to start. Below were some concerns we had before starting the campaign as well.
Initial On-Site optimization was on the forefront of our to-do list when the client first started their campaign.We noticed a plethora of on-page mistakes that were limiting the clients success . Below is an example of some of the strategies we used
It’s an easy process and can be done with this simple 3 step process
Keyword research can be daunting, but it can also be fairly easy depending on the niche and what you are looking to accomplish. Here are some of the tactics we employed:
A lot of the keyword research involved with the content strategy was simply looking at the “big dogs” and emulating a strategy they are doing, because it’s obviously working. You want to see what the top ranked sites are doing because Google is putting them in the top 3 for a reason.
One of the main issues the client was struggling with was finding the right topics that would bring targeted traffic to their site, while funneling leads to their products. After all, it’s a site that sells growing kits, not much glamour in that!
As we mentioned above, spying on their competitors gave us an idea of what pages were bringing in the most traffic, letting us tailor detailed content strategies for their in house writers.
As mentioned before, one of the clients biggest issues was that they ranked mostly on the second and third page. Which is why we were adamant about using this approach.
So what exactly are low hanging keywords? Low hanging fruit is a term you’ll hear SEO’s use frequently, and to us is one of our favorite strategies to implement!
Low hanging keywords are just in grasp of being in the top 5 positions, typically in the 8-15 range give or take. These keywords are easy wins, and with a little TLC can bump up to the positions that matter.
So what are some things we did to get them to budge
For this niche we wanted to target these verticals for outreach:
Once we had our seed list and search operators we wanted to go after we compiled an outreach sheet and used MailShake for outreach and follow ups. It’s a really fantastic program if used properly.
We were able to add 30+ Referring domains since the start of the campaign. All real sites with traffic, niche related, and each domain undergoing a rigorous toxicity process before outreach.Branded and
When the client started with us in January, they did almost $18,000 in sales, as you can see from the chart above sales were somewhat stagnant throughout the month, with a few peaks.
Update: In March, just 3 months of being with us, the client did nearly $35,000 in sales in March, nearly doubling their sales from when they initially began their campaign!
Update: Online Store sessions saw an increase of 78% in Q1 2020, compared to that of Q4 of 2019
Update: Organic search specifically saw an increase of 43%!
When our client began their campaign in January they initially ranked for Almost 4,000 organic keywords. After just 23 months they rank for nearly 17,000 keywords with over 2,000 ranking on the first page!