Since Google has no pay-to-play scheme, you’ll need to find natural, organic ways to improve your visibility. To do that, there are many tips, tricks, and best practices you should follow. Conducting an SEO audit is the first step to identify current issues and inefficiencies. After that, you’ll want to focus on streamlining your sitemap, improving mobile-friendliness, long-tail keywords, and more engaging content. Over time, you’ll begin to see results in terms of traffic, unique visitors, and revenue.