Video Marketing Statistics
It is no secret that, in today’s world, watching videos has overtaken all other forms of material consumption. Video marketing has aided in improving users’ knowledge of brands’ products or services, according to 94% of marketers. As a result, video marketing has evolved into a critical component of the business plans of many internet stores and firms.
SearchEye has gathered the top video marketing statistics of 2022 that show why video content must not be overlooked and why you should implement it in your marketing plan.
Table of Content
Global Video Marketing Statistics
U.S. Video Marketing Statistics
Video Marketing Statistics for Marketers and
Businesses
Social Media as a Marketing Channel
COVID-19 and the Way Forward
Key
Takeaways
- The number of videos streaming online every second in 2022 will approach nearly one million, accounting for 82% of all traffic.
- By 2023, the number of internet users of all ages who watch, stream, or download videos on their devices at least once a month is anticipated to reach 3.5 billion.
- Video has reached a 1,200% higher success rate than other forms of content.
- Online videos are viewed by 85% of U.S. internet users, accounting for one-third of all online activity.
- 92% of mobile video users share videos with others up to 12 times more than texting.
- Social media video posts receive 48% more views than other content.
- The most preferred platform for sharing videos among marketers is YouTube (88%).
- 96% of customers say they have watched more internet videos because of the pandemic.
Global Video Marketing Statistics
In January 2018, up to 95% of internet users worldwide watched online video content monthly on their devices.
It is estimated that in 2022 the number of videos streaming online every second will approach nearly one million, accounting for 82% of all traffic.
By 2023, the number of internet users of all ages watching streamed or downloaded videos on their devices at least once a month is anticipated to reach 3.5 billion. Thanks to a year-over-year gain of 178 million new users, internet penetration has increased up to 63.1% globally today.
Over the past year, there has been a 3.7% rise in internet users, totaling 5.03 billion in July 2022. Of these outstanding numbers, 73% preferred watching a short video to reading about a product or service, and 88% admitted that watching a brand’s video persuaded them to purchase. As a result, video has reached a 1,200% higher success rate than both links and texts combined.
U.S. Video Marketing Statistics
Online videos are viewed by 85% of U.S. internet users, accounting for one-third of all online activity.
2021 was a record year regarding video consumption. Not only were consumers hitting the play button more often, but they also dedicated much more time to watch these videos. 14.6 billion minutes of videos watched were clocked in 2021, up 121% from 2019.
Statistics show that American internet users spend 88% more time browsing on websites that utilize videos.
Statistics show that the most popular videos were those under two minutes long. After that, there was a sharp decline in video engagement
Average Number of All Videos per Company by Industry:
Video Marketing Statistics for
Marketers and Businesses
Social Media as a Marketing Channel
Over the past 12 months, the social media user index worldwide has grown by more than 5%; the most recent global total is currently equal to 59% of the world’s entire population.
Through 2022, there will be 4.70 billion active social media users, up 227 million from the previous year.
Which platforms do video marketers plan to use in 2022?
Source: Wyzowl
Hence, social media is the #1 marketing channel in 2022. With video as a significant source of consumer inspiration, education, and entertainment, more than a third of the businesses intended to raise their video marketing expenses this year by more than 10%.
Because of all the benefits video marketing brings to businesses, a staggering 72.4% of respondents wanted to experiment and make new kinds of videos to engage more customers.
YouTube
Undoubtedly, YouTube is a highly-preferred platform for video marketing. There are 2.56 billion YouTube users, which accounts for 81% of internet users. As of 2020, 500 hours of videos were uploaded to YouTube every minute.
Furthermore, the average YouTube user now uses the YouTube mobile app for almost 24 hours per month (23.7 hours). In addition, many consumers worldwide (40%) reported having bought items they had found on YouTube.
LinkedIn emerged as the most effective channel for video marketers in 2019, according to an overwhelming 87% of LinkedIn video marketers. More than 300 million impressions on LinkedIn came from video posts in a year. The average engagement for videos on LinkedIn is also three times higher than for text posts.
Video content may be a highly effective strategy for sticking out and attracting attention in the LinkedIn feed. However, for 31% of professionals, writing still plays a significant part in delivering in-depth information effectively.
With 159.75 million users, the United States has the 2nd-highest number of Instagram users. 39% of them check their feeds at least once per month, and 35% go to their Instagram feed to watch videos. Knowing the potential that Instagram holds for video marketing, 86% of companies have an Instagram profile.
Most Instagram users (90%) follow at least one company, and the average global interaction rate with their posts differs from the post type. For example, carousel posts reach up to 3.15%, whereas the average engagement rate for video posts is 1.5%.
As of January 2021, Facebook is the most popular social media platform marketers use globally and the seventh-highest brand value globally. Over 200 million businesses use Facebook to connect with customers and grow, as it was reported that 500 million users use it daily to watch videos.
More than two-thirds of Facebook users worldwide claim to make at least weekly visits to local business pages, and over one-third of Facebook users have bought something on this social media platform.
TikTok
When COVID-19 hit the United States, TikTok’s user base between the ages of 15 and 25 grew by 180% since people were working and learning remotely. As a result, it rose to the top spot for “entertainment” content on the platform globally, with more than 1 billion videos getting viewed each day.
There were 78.7 million TikTok users in the United States in 2021. As of January 2022, TikTok had about 29.7 million daily active iOS users and 15.5 million active users via Android devices worldwide. Of these users, 37.3 million belong to Generation Z, and by 2025, it is anticipated that this viewership will number 48.8 million.
Twitter internal statistics show over 2 billion video views on the platform per day, representing a 67% YoY (Year-on-Year) rise. Ten times more people engaged with tweets with videos than without. Additionally, video ads reduce cost-per-engagement by over 50%.
According to internal Twitter data, 93% of video views are mobile, so using closed captions or subtitles to make your content mobile-friendly for viewers who choose to watch without sound is preferable.
COVID-19's Impact on Video Marketing
The internet material consumption rate increased due to the pandemic. Hence, the shift to digital communication gave businesses new ways to engage with their customers. During the COVID-19 pandemic in 2020, 61% of Generation Z and Millennials used social media apps more often.
Bottom Line
The popularity of videos as a marketing tool for businesses is increasing day by day. These video content marketing statistics prove, without a doubt, how effective this method is for boosting both audience engagement and product sales.
