July Roundup: Fine-Tuning Your PR Strategy

This past month, we’ve focused on giving you more granular control to fine-tune your PR strategy. Our new filtering and settings features are designed to help you pinpoint the perfect opportunities with unprecedented accuracy.

What’s New:

Smart Location Filters

The secret to finding the perfect local publisher? It’s smarter location filters. Now you can use Exact Match for hyper-precise campaigns

or our new Smart Match filter to discover every opportunity for your brand by searching for related locations.

• Search for Los Angeles → also find websites for California & the entire US.
• Search for California → also get websites for LA and San Francisco

Choose Your Ideal Content Format

Get your brand featured in the most effective way possible. The new ‘Content Format’ filter helps you find publishers looking for specific content types that align with your goals, like being included in LLM results.

• Search for How-To Guides → get partners looking for step-by-step tutorials.
• Search for Listicles → instantly find publishers who need ‘Top 10’ articles.
• Search for Q&A Articles → find opportunities to establish authority by answering key questions.

Co-Pilot Settings

The secret to a faster, more consistent PR workflow? Setting your strategy just once. We built a central command center for your entire brand strategy, and we’re calling it Co-Pilot Settings.

Instead of entering details for every campaign, you now set your core strategy in one place, and we apply it everywhere.

• Define Your Goals & Budget → We’ll use them to surface the right publisher opportunities.
• Add Your Keywords & Target Topics → We’ll find placements that match what your customers are searching for.
• Select Your Preferred Content Formats → We’ll filter for publishers who need the exact content you want to create.

What This Means for You:

These updates empower you to build a more intelligent and efficient PR workflow:

• Precision Targeting: Pinpoint the exact publishers and content formats you need.
• Expanded Discovery: Uncover relevant local and regional opportunities with smart matching.
• Streamlined Strategy: Define your core campaign settings once and let Co-Pilot apply them everywhere.
• Faster Workflow: Spend less time filtering and more time building impactful campaigns.

Coming soon

Here’s a sneak peek at what we’re cooking up next for SearchEye:

• PR Co-Pilot: Get ready for our AI-powered Co-Pilot to generate strategies and provide recommendations, automating 90% of the work.
• One Checkout for All Items: A huge time-saver for agencies, allowing you to check out all items from multiple brand carts at once.
• Add ‘Expert’ Directly to Cart: We’re streamlining the ordering process by allowing you to add experts directly when placing an order.

Our focus is always on making your workflow simpler and more impactful. We believe this month’s updates will help you execute your strategy with greater confidence and clarity.

Each new release is a building block toward a smarter future for the platform, and your insights are what shape our priorities. We’re building this for you, so we’d love to hear your thoughts on the recent changes.