Automated SEO is here

Content Strategy

You’ve heard the phrase “Content is King”. A bit of a cliche, but it’s true. Now how do you know what to write about? Easy, focus content on what people are searching for.

While our team prepares the quarterly content recommendations using various APIs & tools, we also prepare the content outlines (for each piece of content). 

Quarterly Content Strategy

Content Page Outline:

Like most people, you probably don’t want to write the content yourself (it’s time-consuming and can often be tedious). When on-boarding, you can select how many pieces of content you’d like / month and our team will take care of the rest. Our tools automatically integrate with various content APIs that will send all the necessary info directly to a writer. By removing the middle man with technology, we can turn around content in days (not weeks).

All content is uploaded by our team, prettied up and heavily optimized for conversions. 

Learn More about SearchEye’s Content Strategy Process →

FAQs

An often overlooked component of SEO, FAQs are playing a larger part in the SEO process. There are three benefits on focusing

First, FAQs combined with Schema on each page can create opportunities to improve click-thru rates and capture more searches. Google is now showing FAQs directly in search results.

Second, optimizing your FAQ and content for position 0. This is the “People Also Ask” area, which also correlated strongly with Google voice results.

Third, conversion rate optimization. By answering questions on-site that people commonly search, a potential customer is more likely to contact you regarding your product or service.

Example FAQ Recommendations for a Client:

Now, how does SearchEye optimize for the above? We scrape search results for each keyword you want to rank for, compile 100s (sometimes 1000s of FAQs) and automatically filter them based on a unique algorithm we’ve built. Afterwards, an SEO analyst performs a quick QC and removes non-recommended terms. What would take 10-15 hours to compile can now be done in under an hour. This improves turn around times, helps your company scale up and reduces costs.

Learn More about FAQ and it’s Benefits →

Conversion Rate Optimization (CRO)

Conversion Rate Optimization and SEO go hand-in-hand. Without 1, the other is useless. We can drive 1000s of qualified customers to your site or business, but if they drop off during that process, who cares?

For all Pro campaigns, we setup heatmapping (to map the customer journey), conduct analysis, optimize various call-to-actions (CTAs), understand the customer journey and A/B test. Through on-going optimization, we’re able to help your business capture more leads. This is all happening while we’re focused on scaling traffic and users to your site, making CRO + SEO a very powerful method of scaling your business through a focused search strategy.

Is this automated? Ahah, I wish. But we’ve tightened the process so much that we’re able to scale this across 1000s of campaigns and conduct as efficiently as possible.

Learn More about SearchEye’s Conversion Rate Optimization Process →

Digital PR

Link-Building, or Digital PR as we refer to it, is the heart of any SEO strategy. We can scale up your content, add FAQs, tighten up your website design, A/B test and more, but what good is that if you have no authority. 

What was previously a very tedious and manual process, we found a way to automate this. We generate 10s of 1,000s of links / month for agencies and businesses across the globe.

How do we do this on scale?

We have a team of over 50 people who are emailing bloggers across the globe. Pitching to them high-quality content in exchange for a mention to your business. Each relationship we have is catalogued in our database, and integrated with various SEO tools including AHREFs, Moz, SEMrush, and more… 

Depending on the “Digital PR” plan you have selected, we’ll automatically pair you up with relevant sites and get you mentions on there. We use 100s of American and Canadian writers who craft high-quality content for bloggers, while incorporating a link to your site. Everyone wins!

Learn More about SearchEye’s Digital PR Process →

Reporting

What good is our work if you have no idea to track it’s success. ROI is king! No longer do you have to wait for monthly reports that are incomplete or focused on only “positive” aspects. We’re transparent in what we do, and our reports reflect that.

In addition to live keyword rankings and analytics data (via SerpBook and Google Data Studio), we’ll also send out non-branded (or custom branded) reports each week that include some more colour on keyword traffic, search rankings, and tasks completed (for the week). We use Natural Language Generation (NLG) to provide commentary based on Google Analytics and keyword data.

Google Data Studio Integration:

Weekly reporting just isn’t enough. SearchEye also provides touchpoints (which can be custom branded) whenever a task is completed (or requires feedback). Never be in the dark on what’s going on. 

Learn More about SearchEye’s Reporting Process →