Everything You Need To Know About SEO Copywriting

Chris Porteous Dec 8, 2022 4 mins read

A piece of content travels through various algorithms of search engine results pages (SERPs). With the help of search engine optimization (SEO) copywriting, your content can land on the first page of SERPs. You can gain clicks, shares, and new followers when this happens. 

According to Statista, Google’s top pages list had a 33.59 percent organic click-through rate in 2020. This data could mean people may never browse past the first pages when searching online. With billions of searches across social media, your content strategy must be effective to reach your potential audience.

Google’s search systems are ever-changing. To help you meet its standards, you should know how to do SEO copywriting. Keep reading to learn and understand how it can help improve your digital content marketing strategy.

What is SEO copywriting?

Search engine optimization (SEO) increases your website’s ranking in search engines, especially Google. It organizes and transmits your content across search engines. Additionally, it helps by checking your website’s technical health to deliver quality content.

Meanwhile, copywriting is a marketing strategy dedicated to crafting written content to promote businesses, products, and services. Its goals are to inform and persuade potential consumers. When done correctly, this boosts your company’s sales and recognition.

Combining the two makes SEO copywriting. SEO copywriting is content creation that aims for maximized value and readability optimized for everyday users looking for information. Here, appealing keywords are used to prioritize higher algorithm rankings. Content is not only written to sound good but also to expand profit.

SEO copywriting also makes Google search-friendly, engaging, and organized content. It targets specific keywords and phrases, and answers relevant search queries. At the same time, it encourages readers to buy products and subscribe to services by using calls to action.

Keep in mind that quality content remains the priority of SEO copywriting. Calls to action only come second.

How SEO Copywriting Affects Ranking

Conventional beliefs are often linked when people think about “copywriting.” They commonly associate the term with content writing in newspapers, which shouldn’t be the case. Copywriting is more than just traditional writing styles because it can direct higher Google rankings.

SEO copy is optimized for both searchers and SEO tools to create more backlinks, lower bounce rates, increase dwell time and click-through rates, and gain significant social shares, comments, and community. 

High-quality content is enhanced by an SEO strategy appropriate for search engine rankings in a page SEO. Through this, search engines can utilize relevant content for various search queries.

The Best SEO Practices

It’s risky to lose to competitors when your website and content don’t appear in search engines. SEO copywriting makes it crucial for businesses to attract consumers to keep up with the game. Your SEO content needs to employ the best SEO practices to be efficient.

Effective SEO writing builds your company’s credibility by increasing website traffic with high-volume search terms. It focuses on intent-driven content, grabs the readers’ interest through persuasive copies and CTAs, and boosts Google rankings through upgraded metrics.

You must learn SEO copywriting because writing good copy isn’t enough. Let’s look at the SEO copywriting tips you can do to produce high-performing SEO content.

Focus on keywords and search intent

Do keyword research. Relevant content uses the right keywords to target potential visitors. Search terms are essential tools for users to see your content quickly. Sometimes, spammy ones, called keyword stuffing, generate more ranking advantages. However, this is unethical.

Keyword density can be excessive if stuffed, so it’s also ideal to use long-tail keywords since they’re easier to target and rank. 

Now, classify those keywords based on their search intent. Searchers always look for certain information using specific keywords, so practice this religiously. You can categorize them as informative (search queries), transactional (purchasing matters), or navigational (research purposes).

You can find high-volume search terms in keyword research tools like Surfer SEO, Ahrefs, Frase, or Semrush.

Assess your competitors’ best content

Analyze your competitors’ content by searching the target keyword and looking at the first page. It gives you insights into what search engine results pages (SERPs) are likely to show. Similar tools like Frase do this by smoothly laying out the first 20 pages’ subheadings.

Look at each of them and analyze what’s missing. You can use this as a guide in including these missing pieces in your content. Moreover, see what kinds of content your competitors are publishing. 

Content styles, formats, and angles are necessary to study to see what’s ideal for the content type you’re writing. It can be a blog post, landing page, or sales page. See whether you’d like it to sound positive, negative, or neutral for beginners or experts.

Plan and structure your article content

Think about the type of content appropriate for your target audience. What’s the purpose, and what do you want to achieve? You can inform, educate, promote, solve problems, or answer questions. Get the website more visitors or persuade them to take action after seeing your content.

For logical structuring, outline your headings and subheadings. List it by summarizing important points using bullets or numbers. 

Start writing your article

Remember the users’ search intent and maximize readability. Also, make headings and subheadings easy to skim. Sometimes, users read snippets of the content to see if it matches what they’re looking for.

Avoid using block paragraphs, as they can be challenging to read on mobile devices. You should write it by putting the introductory information in the first paragraph and then detailing the supporting ones next. Make it concise and clear by avoiding unnecessary fluff.

User experience is worthwhile when readers can understand simple vocabulary. SEO writing is SEO-friendly when user intent is prioritized with keyword research and search terms that search engines can rank high. 

To add strong credibility to your article, insert trustworthy backlinks.

Optimize your metadata

SERPs show the metadata to users on the webpage first. High-quality content consists of influential metadata that increases organic click chances for your website. 

Google may alter your meta based on queries. Nonetheless, you must tailor meta titles and descriptions for search engines and users.

For successful meta title tags, use target keywords to make them unique. These tags are also based on search intent that corresponds to user expectations. Avoid using 55-80 characters. The pixel width should be 600 at most as well.

Regarding meta descriptions, it should describe the webpage and have calls to action that focus on emotions. Google prefers your meta descriptions to have 155-160 characters, so for the best experience, make it short and sweet. 

Lastly, with headers, the same 600 pixels width applies. You must use numbers, brackets for clarifications, and action verbs that stimulate user click-through rates and engagement with the site.

Did you know?

Google generates 40,000 searches per second. 6 out of 10 people won’t bother to read the whole content other than its headlines.

Boost Your Rankings With SearchEye

SEO copywriting is a complex process, but once you get the hang of it, it’ll be easy to navigate. SearchEye helps your business site’s conversion rate skyrocket by following the best SEO writing practices. Your digital marketing strategy will also be on top, making it possible for your brand to appear on SERPs’ first page.

SEO copywriting has never been easier with SearchEye. Contact us today to know more about how we can help improve your conversion rate and level up your digital marketing strategy.

FAQs on SEO Copywriting

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