Listen and Learn From the Best Marketing Podcasts for Business Growth
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Podcasts are among the many ways entrepreneurs can acquire significant market knowledge. These digital audio files come in the form of series or standalone episodes with specific topics and themes. You can stream them on Spotify and Apple Podcasts.
The term “podcast” was coined in 2004. It is a combination of “iPod” and “broadcast” or “Portable on demand (pod)” and “broadcast.” It consists of collections of spoken word audio files accessible via download or streaming.
Podcast listening is a low-commitment activity to include in your media consumption routine, whether during commutes, workouts, or other tasks. It can enhance your industry knowledge beyond conventional training programs and conferences. Digital marketing podcasts can also offer a convenient avenue for digital marketers to stay well-informed about current marketing trends, approaches, and techniques.
If podcast listening isn’t part of your routine, this post will help you understand its importance. You’ll learn about digital marketing podcasts, their benefits, and what to consider when finding one. We’ll also present a list of the best ones to listen to for your business growth.
Key Takeaways
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What are digital marketing podcasts, and why are they important for entrepreneurs?
Digital marketing podcasts are audio programs that center around various aspects of digital marketing. They cover multiple subjects, including marketing tips for email marketing, content marketing, B2B marketing, search engine optimization (SEO), mobile marketing, influencer marketing, and social media marketing.
Digital marketing podcasts aim to help entrepreneurs by providing advertising knowledge. They keep listeners updated on the latest marketing tips, news, trends, and practices. They also serve as platforms for thought leaders and industry experts to share their insights, experiences, and success stories. This open sharing of experiences benefits other entrepreneurs seeking to improve their marketing strategies, knowledge, and skills.
Beyond educational purposes, digital marketing podcasts can foster a sense of community among like-minded individuals. Entrepreneurs like you can actively engage with the content, share your experiences, and connect with other marketers with similar interests and aspirations. This sense of community allows you to build your competitive edge and gain insights from other experts.
The Best Marketing Podcast: Four Things To Consider
Many digital marketing podcasts are available online. Choosing the best one can be overwhelming and time-consuming. To help you out, here are the four tips to consider when selecting marketing podcasts to listen to.
Seek podcasts that provide valuable content
Valuable content in marketing podcasts is information that can improve your marketing strategies. It should be authoritative, informative, comprehensive, educational, and straightforward. It should also provide significant points of view you can share within your company.
Look for programs and episodes covering relevant marketing topics like SEO, social media, email, and mobile marketing. Consider a marketing podcast series or episode that offers actionable marketing tips from industry experts and thought leaders.
These insights can deliver value-added knowledge to business owners like you. You can apply their insights to your marketing strategies and use them to refine your marketing efforts.
Podcast content must align with your specific niche or industry
Different industries have distinct niches and practices that set them apart. One specific marketing strategy for a specific industry may not work for you, and vice versa. For example, listening to a podcast about legal marketing won’t be helpful if you’re a fragrance business owner. Remember that relevance is critical to enhancing your marketing approaches.
Focus on finding podcasts that cater to your niche and allow you to expand your expertise within that area. Niche is a crucial marketing aspect because it’s how you start engaging with small audience segments. By choosing marketing podcasts aligned with your niche, you gain more opportunities to create marketing campaigns tailored and hyper-targeted to your business and customers.
Hosts should have extensive knowledge and be engaging
Marketing is an intricate topic. Not everyone can talk about it. In marketing podcasts, hosts should have the passion and in-depth knowledge to discuss various marketing topics. They should be well-versed in marketing terms and offer expert marketing tips.
Since podcasts usually use informal and casual language, hosts should be engaging to keep you interested. Engaging hosts can add value to your listening experience. You’re not only learning from the talks, but you’re also enjoying them, which encourages you to finish the entire series or episode.
The hosts’ talking speed is also vital when finding marketing podcasts. They shouldn’t talk too fast or slow so you can understand every word they say.
The podcast must be well-produced and professionally edited
Sound quality is crucial in marketing podcasts. Poor audio quality can distract and frustrate listeners, resulting in a loss of interest. If a podcast isn’t professionally edited, the content will be disorganized. This disorganization can affect the content and undermine its essential points.
While content and topics are vital, a marketing podcast will only be helpful if it effectively delivers its message with clarity and coherence. Ensure the podcast maintains a consistent sound quality without long pauses, awkward silences, feedback, and echoes. It should also have excellent sound isolation and appropriate audio levels.
Appropriate sound isolation and audio levels can help you focus and engage in the podcast. Isolation is when the hosts’ voices are adequately heard, while audio levels should be balanced, neither too loud nor low.
The Best Marketing Podcasts You Should Listen to for Growing Your Business in 2023
Not all entrepreneurs have time to search for marketing podcasts. If you’re one of them, don’t worry because we’ve got you covered. Here are the top marketing podcasts to help you advance your marketing strategies and promote business growth.
1. Marketing School
Marketing School is a podcast hosted by Eric Siu and Niel Patel. It’s frequently featured in various best marketing podcast lists. It provides short daily episodes focusing on digital marketing for business owners and online marketers.
With over 2000 episodes and 50 million downloads, Marketing School delivers the latest insights and news about popular digital marketing techniques, including SEO, social media, and content marketing. The podcast provides concise and actionable tips and takeaways.
Marketing School episodes provide practical advice based on data analytics and marketing strategies aimed at fostering business growth. They are particularly valuable for the following individuals and groups:
- Small business owners
- Sales teams
- Marketers
- Entrepreneurs
- Online businesses
Stream this podcast’s new episodes on Apple Podcasts, Spotify, Soundcloud, and Stitcher.
2. Online Marketing Made Easy
Online Marketing Made Easy is a 15 to 60-minute podcast suitable for entrepreneurs and small businesses looking to develop their online marketing approach. Hosted by Amy Porterfield, it provides actionable tips for establishing a valuable online presence.
Amy Porterfield covers various subjects in the digital realm, including content marketing, email marketing, and more. Since 2013, this podcast has already had over 440 episodes. Porterfield shares her own experiences in every episode, where she reflects on successes and lessons learned.
Online Marketing Made Easy also invites marketing experts. Porterfield interviews them to gather insights on creating an efficient online marketing strategy. This podcast is also ideal for those who are side-hustling.
Follow this podcast on Spotify, Amazon Music, Google Podcasts, and Apple Podcasts.
3. Marketing Over Coffee
Marketing Over Coffee is a weekly podcast focusing on digital marketing. It has around a hundred episodes and is considered a standout among marketing podcasts available due to its distinctive approach. In each episode, hosts John Wall and Christopher Penn engage in relaxed conversations about traditional and digital marketing methods while enjoying coffee.
Marketing Over Coffee’s content approach attracts a dedicated audience seeking to expand their marketing industry knowledge by staying updated on current news and trends. Stream this podcast on Spotify, Google Podcasts, and Apple Podcasts.
We recommend you listen to the following episodes:
- LaMDA’s Not Thinking of You
- Dinner with Charmander
- Adding Music to Marketing With Sam Parvin
- Episodes with interviews with Seth Godin, Simon Sinek, Ann Handley, David Meerman Scoot, and Mitch Joel
4. Perpetual Traffic
Perpetual Traffic is a podcast about online traffic. It is ideal for business owners who want to learn about utilizing paid traffic methods on platforms such as Facebook Ads, Google AdWords, Twitter, and other social media channels.
Hosted by Ralph Burns and Kasim Aslam, this weekly podcast emphasizes that paid traffic can help businesses gain more customers regardless of marketing landscape changes. It was launched nearly eight years ago. It now has almost 500 episodes and 36,000 weekly downloads.
Perpetual Traffic also features interviews with successful business owners and industry experts who have built loyal customer bases through paid ads. Follow this podcast on Spotify, Google Podcasts, and Apple Podcasts.
5. Everyone Hates Marketers
Everyone Hates Marketers is a weekly podcast hosted by Louis Grenier. It has over a million downloads in less than four years.
This marketing podcast talks about conventional marketing wisdom and delivers fresh insights. Its core message urges listeners to create meaningful impacts to stand out. It presents intriguing and innovative marketing approaches for marketers seeking diverse marketing strategies.
Everyone Hates Marketers’ goal is to educate listeners about achieving the best outcomes without relying on unethical methods. It has featured guests such as Joe Glover from The Marketing Meetup and Rand Fishkin, SpankToro’s creator and Moz’s co-founder.
Listen to its new episodes on Spotify, Google Podcasts, Overcast, Amazon Music, Pocket Casts, and Apple Podcasts.
6. Social Media Marketing Podcast (Social Media Examiner)
Social Media Marketing is a weekly podcast by Social Media Examiner’s founder, Michael Stelzner. It focuses on interviewing industry experts and providing listeners with the most updated marketing strategies.
Since 2012, this podcast has published over 500 episodes, offering valuable insights for online businesses. Each episode is 40 to 45 minutes long and features guests who share their insights and expertise on leveraging social media marketing to achieve business growth.
Here are some of the episodes you should listen to if you’re a social media marketer:
- Why Your YouTube Videos Are Failing
- LinkedIn Content Creation Success Tips
- Creating Viral Content for Instagram and TikTok
These episodes are available on Google Podcasts, Spotify, Amazon Music, YouTube, and Apple Podcasts.
7. Duct Tape Marketing
Duct Tape Marketing is a weekly podcast dedicated to helping entrepreneurs craft effective marketing strategies for business growth. John Jantsch, one of America’s top small business marketing experts, hosts this program. It is also an extension of his consultancy firm with the same name.
Each episode of this podcast spans around 15 to 30 minutes. It covers marketing topics such as consulting, SEO, email marketing, content marketing, and lead generation. It caters to small businesses, sales professionals, startup brands, and marketing agency owners. With around 848 episodes, you can delve into various marketing knowledge by tuning in.
John Jantsch often invites prominent industry experts, including marketing strategists, thought leaders, and authors, to share their success stories and effective business growth techniques. Follow this podcast on Apple Podcasts, Spotify, Amazon Music, CastBox, Podchaser, and Google Podcasts.
8. The Influencer Podcast
The Influencer Podcast is a must-listen if you plan to leverage influencer marketing. Hosted by Julie Solomon, this marketing podcast offers insights about making an impact, understanding influence, and achieving next-level visibility.
The podcast provides actionable tips to help you transform and enrich your brand. It also offers valuable insights into conquering fears and cultivating professional relationships with essential anecdotes for influencers and business owners alike.
The Influencer Podcast is available on Spotify and Apple Podcasts.
9. Social Pros Podcast
Social Pros Podcast is another must-listen marketing podcast that features success stories and secrets of successful companies like IBM, Dell, Ford, and many more. Marketing agency Convince & Convert established this program in 2012. It is now one of the longest-running marketing podcasts.
This weekly podcast was formerly hosted by Jay Baer and Adam Brown. They sat down with a new guest each episode to discuss their significant social media successes. With over 500 episodes, it offers various social media marketing perspectives across industries and target audiences.
Baer and Brown are marketing experts themselves. You’ll find them skillfully asking their guests the right questions. Sadly, they left the show in April 2022 and were replaced by Anna Hrach, Erika Lovegreen, and Daniel Lemin.
Subscribe to Social Pros Podcast on Spotify, Stitcher, and Apple Podcasts.
10. The Growth Show
The Growth Show is a marketing podcast produced by the HubSpot Podcast Network. It is hosted by Meghan Keaney Anderson, HubSpot’s former Vice President for Marketing.
With around 209 episodes, this podcast focuses on success stories and case studies of businesses, concepts, ideas, and movements. Each episode tackles and explores various unconventional marketing tips and approaches.
It also emphasizes the importance of confronting diverse business challenges for marketers. It delves into overcoming these challenges, making it a highly recommended marketing podcast.
Listen to The Growth Show on Apple Podcasts, Spotify, Stitcher, and Google Podcasts.
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Learning marketing is a continuous and evolving process. Everything you’ve learned today may become outdated tomorrow. Expanding your marketing knowledge is necessary to ensure your business’s growth and success.
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