The 10 Best Link Building Services in 2024
As you’re likely aware, attracting organic traffic from search engines like Google is a powerful way to be discovered, showcase credibility, and drive revenue.
While rankings are affected by many complex factors, a strong and healthy backlink profile is essential for improving website authority and achieving the highest possible rankings, especially for competitive keywords.
However, links are only as beneficial as the company that provides them—with low-quality link building services potentially doing more harm than good.
If you’re looking to partner with a service provider that delivers high-quality links, here’s a selection of the best link building services in 2024.
But first, let’s cover the basics.
What are Link Building Services, and Why Use Them?
Link building services are specialized offerings that help companies acquire high-quality backlinks from other reputable sites to improve SEO, i.e., increase website authority and drive organic search traffic.
These services are generally offered by agencies, but you can also find specialized marketplaces and platforms that provide link building services. Services help companies build links in various ways, including niche edits and other methodologies such as broken link building or creating high-quality “linkable” content assets that naturally attract links.
So why use them? Link building services are a worthwhile investment as links are one of the primary ways search engine algorithms determine a website or page’s relevancy and overall quality. In general, the more high-quality backlinks, the better.
For example, let’s say you have a website design agency and a service page targeting the focus keyword “SaaS website design services.” A link building service can help you build quality links to that page. In this case, a “quality link” could mean a link from an article about SaaS website design examples on a high-DR website focusing heavily on SaaS and/or design.
If a service secures that link for you, it could give your service page the edge needed to outcompete other service pages in SERPs. With higher rankings comes more traffic, and ultimately, more sales.
The Best Link Building Services
1. SearchEye — Best Overall
Trusted by teams at leading companies like HubSpot and Monday.com, SearchEye is the best link building service in 2024. SearchEye’s data-driven approach connects brands with top publishers to help them stand out in saturated markets, increase overall visibility, and improve their average cost savings. SearchEye has carefully vetted publishers across various industries for optimal impact, from SaaS and finance to legal and AI.
With an exceptional commitment to quality, SearchEye is all about strategic and powerful publisher PR opportunities, without the hassle of manual outreach. With just a few clicks, connect with relevant publishers to integrate your brand into new or existing content specially crafted for visibility—including quotes, interviews, brand mentions, and valuable backlinks.
2. Siege Media
Based in San Diego, California, Siege Media is an organic growth agency that utilizes a unique blend of SEO, content marketing, and PR to drive impactful growth. When it comes to link building, Siege Media focuses on long-term link generation rather than one-off traffic spikes by creating a compounding content “machine.”
With an impressive range of case studies and a transparent process, their link generation approach through top-funnel rankings ensures high-quality links that are recognized and rewarded by Google. Plus, because the links are generated organically, the cost per link decreases over a few months.
3. uSERP
From smaller startups to global brands, scaling traffic and revenue remains a priority. uSERP’s performance-driven process scales organic growth with a mix of authority backlinks and SEO. By helping brands earn brand mentions and links, increase authority in their industry, and outrank competitors, this company helps teams across the world improve key SEO metrics.
uSERP has a world-class link building process, which includes a thorough audit and analysis, content and link strategy, authority link building, KPI reports, and strategy calls. This end-to-end process is ideal for teams with ambitious goals who don’t know where to start.
4. FATJOE
Hailed as the “smarter way to get SEO done,” FATJOE offers a wide range of services, from link building and digital PR to full-scale SEO and content writing. Unlike most of the companies on this list, FATJOE is a workplace platform, similar to Upwork, positioning itself between in-house SEO and freelancers.
With over 40K SEO agency accounts on the platform and a well-rounded range of link building services offered, including blogger outreach and niche edits, FATJOE provides the tools you need to outsource efficiently and keep your work all in one place.
5. Sure Oak
With a wide range of SEO, link building, content, and lead generation services, Sure Oak is an experienced New York-based agency that uses a human-centric approach to achieve long-term results. The company’s link building strategy is incredibly flexible and even offers a free strategy session that can be scheduled in advance.
Whether you’re looking for backlink audit services, guest posting, competitor link analysis, editorial link insertions, or a combination, Sure Oak’s link building methodology includes thorough prospecting, vetting, and outreach steps to deliver optimal results.
6. Page One Power
Page One Power is a full-scale link building company designed to integrate seamlessly with your existing workflow. With over 13 years of experience and 15,000+ links earned every year, Page One Power’s services are customizable yet highly affordable, making it an excellent link building service for small-to-medium-sized companies.
With a focus on white hat and sustainable link building, this company’s range of services is designed to drive meaningful growth without spammy content or a one-size-fits-all approach. If you’re also looking for options to help with your content marketing and SEO, Page One Power offers additional services, such as technical SEO audits and SEO-focused content marketing.
7. Green Flag Digital
If you need assistance with your entire content marketing strategy, not just for link building and SEO, then Green Flag Digital is an excellent option. With data-driven strategies proven to significantly impact overall growth marketing, their services range from creative content to technical SEO and link building.
And for Green Flag Digital’s link building offerings, the company combines content creation with link building to earn respected placements in world-class publications—through evergreen content and on-brand content.
8. dofollow.com
Are you struggling to gain visibility and stamp your mark in a sea of your SaaS competitors? dofollow.com specializes in helping B2B SaaS companies boost their rankings, reach a wider audience, and grow top-of-funnel traffic faster, but also more strategically.
Because Dofollow.com has narrowed its focus to B2B SaaS companies, the team has become subject matter experts and has built key relationships over many years. This means they’re more likely to secure relevant, high-quality, and trusted links for their clients.
9. LinkDoctor
Unlike other SEO agencies that offer a wider scope of services, LinkDoctor focuses strictly on link building. With strategies that are as adaptable as they are effective, LinkDoctor’s human-focused approach is more likely to retain your existing audience, connect with potential customers, and perform better when it comes to Google’s strict algorithm.
Currently, LinkDoctor assists companies in various industries, including healthcare, real estate, law, and ecommerce. The company’s existing experience with over 500 happy customers means the team is perfectly poised to help you achieve your traffic and ranking goals.
10. Loopex Digital
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As a boutique SEO agency, Loopex Digital prioritizes quality over quantity. The company offers a comprehensive range of SEO services, including local and international SEO, SEO consulting, white label link building, broken link building, and digital PR link building.
Loopex Digital’s SEO process is described as a “well-oiled machine,” emphasizing personalization and deep knowledge to conduct a holistic evaluation of the best link building strategy for each brand. From the initial link audits and prospect outreach, to detailed reports and more, Loopex Digital can work with you at every stage.
The Bottom Line
Whether you’re looking for specialized link building solutions or full-scale SEO and content marketing strategies, there is a wide range of high-quality link building services in 2024 to choose from.
Take the guesswork out of link building and follow the expertise of services that have spent years perfecting their craft and working with companies just like yours. Leaving your link building strategy in the hands of the experts on this list means you’ll be able to rank better, increase website traffic, and hit all the key metrics you have in mind.
For a strategic approach to link building that blends ethical practices with strategic insight, consider exploring SearchEye, and see how our platform makes building high-quality links effortless.
Frequently
Asked
Questions
Just like most SEO services, the cost of professional link building services can vary, depending on the link building campaign and quality of the service.
Other factors that can affect the final cost include:
- The industry you are in
- The methodology used
- The quality of the links
- The type and complexity of outreach (if it’s manual or a long-term relationship)
- The reputation and credibility of the link building company
Generally, for lower-end link building services, you can expect to pay $100-$500 per link. For higher-quality link building services, you can expect to pay in the range of $1,000-$5,000+ per link. And for custom, enterprise-level, or long-term link building services, prices can range into the tens or hundreds of thousands.
As with any service, yes. While numerous benefits come with using link building services, they can also come with potential risks that should be considered beforehand:
- Insufficient ROI: For smaller businesses with a limited SEO budget, the increased traffic or rankings may require a higher upfront cost and longer time to get results.
- Low-quality links affecting reputation: Some low-quality link building companies may use black-hat or spammy SEO techniques that can damage your brand credibility and rankings.
- Regular compliance monitoring: Link building services need to constantly ensure they're adhering to ever-changing SEO guidelines. Otherwise, you will be at risk of being penalized.
You can reduce these risks by working with reputable link building companies. While lower-quality link building companies may offer services at a lower price point, the risk of getting a penalty from Google or sub-par results will be higher.
While almost all link building services state the potential for growth as part of their marketing strategy, how can you take it as a guarantee?
The answer is you never really know. High-quality link building services may have policies in place that guarantee results within a certain time frame—or your money back. Others have an extensive portfolio of past clients that have received specific rankings or traffic increases.
As a general rule, the more credible the link building service is (they can back their claims up with testimonials and case studies) the more likely you will get guaranteed results.
Link building is an SEO tactic that can take time to generate results but reaps long-term benefits. Campaigns can take a long time to carry out and generate more than just a single link. This means an increase in ranking and traffic can build up over time as the campaign progresses.
If you're working with a reputable link building company, they may be able to give you a rough timeline for when you can start to see results, based on the scope of their services.
Generally, you can start to see tangible results within six months to a year for moderately complex link building campaigns. In some cases, you can start to see smaller results in just a few months.
Analyzing key link building metrics is crucial to see the impact and growth potential of a campaign.
- Referring domains: Google views each website that links to yours as a “tick of confidence.” This means that the more quality domains refer to your website, the better your website will perform.
- Quality and quantity of backlinks: Both the quality and quantity matter as they can signal a website’s popularity, relevance, and trustworthiness.
- Referral traffic: Direct traffic that lands on your website by links from other sites can lead to potential engagement, conversions, and growth.
- Domain/page authority: In the eyes of Google and other search engines, domain authority is crucial and signals better credibility and chances for higher ranking.
Other metrics worth considering include anchor text optimization, link position, search ranking, conversions, and lead generation.
Link building services often build a complex campaign based on your individual needs and SEO goals, involving customized outreach, partner acquisitions, smart and unique strategies, guest posts, and more.
By using a mix of these tactics and leveraging their years of experience, they’ll be more likely to ensure all links are high-quality and relevant.
Is It Better to Work with a Link Building Service or Do It In-House?
There are pros and cons to either hiring an external link building service or doing it in-house.
Link building is a highly technical SEO tactic, and unless you have in-house staff that are proficient in it, it’s worth partnering with a link building service that has extensive experience working with companies just like yours.
However, keeping it in-house can also mean having more control over the link building process and ensuring quality assurance is kept at a high level.
Ultimately, the decision to keep link building in-house or outsource it to an external agency/service will depend on your budget, capabilities of your in-house team, and SEO goals.
