Introducing SearchEye’s PR Co-Pilot: Your AI Partner for Effortless Digital PR

Public relations has always been a game of timing, connections, and consistency. But for most brands, agencies, and publishers, building and maintaining media relationships can take months—and cost thousands.

That’s why we built SearchEye’s PR Co-Pilot — your AI-powered partner for building smarter, faster, and more strategic media connections.

Whether you’re a growing brand, a marketing agency, or a digital publisher, Co-Pilot helps you discover the right publications, generate ready-to-execute PR strategies, and build meaningful visibility — without the guesswork.

Let’s dive into how it works and why it’s transforming the way modern PR gets done.

What Is the PR Co-Pilot?

The PR Co-Pilot is an intelligent, built-in AI feature within the SearchEye platform designed to simplify and supercharge your PR workflow.

Instead of manually researching journalists, crafting cold pitches, or comparing endless publication data, Co-Pilot analyzes your campaign goals and brand details to automatically generate tailored publication recommendations and custom PR strategies—in just a few clicks.

Think of it as your AI PR assistant—one that understands your goals, learns your preferences, and evolves with every campaign.

Configuring Your Co-Pilot Settings

Your Co-Pilot Settings form the foundation of your PR strategy.

These configurations tell the platform exactly what kind of results you want—based on your brand’s goals, content requirements, and target audience.

Here’s what you can define:

PR & Marketing Goals

Select your primary objectives—such as Search Visibility (SEO), Brand Awareness, or Thought Leadership—and Co-Pilot will recommend publications that align with those goals.

Content Formats

Choose the types of content that best support your campaign, including:

• How-to Articles
• Guides
• Listicles / Roundups
• News or Q&A Features
• Slideshows

Co-Pilot uses this information to identify publications that regularly feature these formats.

Estimated Monthly Budget

Set your budget range—from under $500/month to $10,000+—and Co-Pilot will match you with publications that fit your tier.

Keywords & Target URLs

Enter your key SEO terms and target URLs. Co-Pilot will intelligently match them to publications that can help boost your ranking potential and topical authority.

Your Ideal Publisher

Describe your dream publication using parameters such as:

• Domain Rating
• Organic Traffic
• Industry Focus
• Budget Range

These become your default preferences for all future recommendations, though you can still run “in-the-moment” searches for specific or time-sensitive campaigns.

About Your Company

The more context you provide, the smarter your Co-Pilot becomes. This section helps define your brand identity and positioning so Co-Pilot can align your strategy with the right media outlets.

Here’s what you can include:

• Brand Name(s): Specify your company and product names for publisher listings.
• Brand Description: A concise summary of what your company does and why it matters.
• Target Market / ICP: Define your audience so Co-Pilot can recommend publications that reach the same demographic.
• Preferred Topic Areas: Choose editorial categories relevant to your brand or industry.
• Competitors: Identify rival brands to avoid overlaps or enable competitive benchmarking.
• Collaboration Preferences: Choose whether you prefer solo features or are open to multi-brand roundups (e.g., “Top 10 SaaS Platforms” or “Best Local Coffee Brands”).
• Team Members: Add collaborators such as marketing managers, PR coordinators, founders, or agency partners to manage campaigns seamlessly.

Utilizing the PR Co-Pilot

Once your setup is complete, Co-Pilot becomes your AI-powered control center for managing all things PR.

Quick Campaign Switching

Working across multiple brands or clients? Instantly toggle between campaigns—no need to reconfigure settings each time.

Simply open Co-Pilot, choose your campaign from the dropdown, and continue strategizing seamlessly.

In-The-Moment Search

Need spontaneous, high-priority insights? Use Co-Pilot’s real-time AI Search Bar to generate new recommendations or tweak existing ones on the fly.

Perfect for capitalizing on breaking news, trending topics, or time-sensitive campaigns.

Product Tags

The Product Tags feature helps you refine your search results even further by narrowing recommendations based on topic relevance.

Clicking on available tags within publication profiles lets you instantly filter opportunities that match your campaign’s thematic focus—helping you zero in on outlets most aligned with your brand’s message and niche.

Wishlist

Found a publication you love? Save it to your Wishlist for future collaboration—or hide the ones that don’t fit your brand.

Strategy Generation

Here’s where the real magic happens. Co-Pilot uses your plan credits to instantly generate a complete PR and outreach strategy based on your configured preferences.

You’ll receive:

• A prioritized publication list
• Estimated reach and performance potential
• Suggested campaign angles

Why PR Co-Pilot Changes the Game

SearchEye’s PR Co-Pilot isn’t just another automation feature—it’s your strategic partner for modern, data-driven PR.

It eliminates the bottlenecks of traditional outreach, streamlines decision-making, and gives you full control over your media strategy.

Here’s what makes it stand out:

• Data-driven publication recommendations
• Customizable PR strategies in seconds
• Real-time adaptability through in-the-moment search
• Seamless collaboration for teams and agencies
• Built-in learning that improves with every use

Take Control of Your PR with SearchEye

Public relations shouldn’t feel out of reach. Whether you’re scaling a startup, expanding your agency’s services, or monetizing a media brand, SearchEye’s PR Co-Pilot empowers you to do it all—efficiently, affordably, and intelligently.