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Best Content Marketing Tools

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Chris Porteous Chris Porteous Dec 1, 2021 4 mins read
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Company websites are important for any brand navigating the currents of the digital era. The websites serve as a modern, dynamic, and even interactive tool for marketing businesses to target customers online.

But, for brands to reach new clients through their websites, they need an effective content marketing strategy.

A 2013 analysis shows that conversion rates are higher for companies using content marketing strategies than those that don’t. This highlights the importance of an effective content marketing strategy.

To reap this benefit, you must have the right content marketing tools. These innovative tools can be the key to your brand’s successful content marketing campaign.

SearchEye

Ahrefs is a well-known toolset for backlinks and SEO analysis. It is a software company that develops online SEO tools and free educational materials for marketing professionals.

  • Competitor research
  • Link Building
  • Keyword Research
  • Website Audit
  • Rank Tracking
  • Mentions Monitoring

Our Top Picks

Ahrefs

Ahrefs is a well-known toolset for backlinks and SEO analysis. It is a software company that develops online SEO tools and free educational materials for marketing professionals.

  • Competitor research
  • Link Building
  • Keyword Research
  • Website Audit
  • Rank Tracking
  • Mentions Monitoring

Trello

Trello is a content team collaboration platform. It’s a great organization and productivity resource to schedule tasks like content writing, publishing, and sharing.

  • Well-organized board and card system
  • Detailed card overview
  • In-line editing
  • Progress meter checklist
  • File attachment
  • Tags, label, and comments sections
  • Searchable database

ClickFunnels

ClickFunnels is a sales funnel creation tool that provides users with a shopping cart, auto-responder, and email service, among others.

The platform is a sales funnel builder that helps entrepreneurs to list, sell, and deliver their products online.

  • Sales funnels
  • Drag-and-drop web page editor
  • Smart shopping cart
  • Payment gateways
  • Email integrations
  • A/B testing

MailChimp

SEMRush brands itself as an all-in-one marketing toolkit. The platform provides billions of keywords and runs in-depth website audits for businesses.

  • Access to over 20 billion keywords
  • Supports 130 countries
  • Competitor website tracker
  • Pay-Per-Click campaign management
  • Social media monitoring

BuzzSumo

SEMRush brands itself as an all-in-one marketing toolkit. The platform provides billions of keywords and runs in-depth website audits for businesses.

  • Access to over 20 billion keywords
  • Supports 130 countries
  • Competitor website tracker
  • Pay-Per-Click campaign management
  • Social media monitoring

Slack

SEMRush brands itself as an all-in-one marketing toolkit. The platform provides billions of keywords and runs in-depth website audits for businesses.

  • Access to over 20 billion keywords
  • Supports 130 countries
  • Competitor website tracker
  • Pay-Per-Click campaign management
  • Social media monitoring

Canva

SEMRush brands itself as an all-in-one marketing toolkit. The platform provides billions of keywords and runs in-depth website audits for businesses.

  • Access to over 20 billion keywords
  • Supports 130 countries
  • Competitor website tracker
  • Pay-Per-Click campaign management
  • Social media monitoring

Asana

SEMRush brands itself as an all-in-one marketing toolkit. The platform provides billions of keywords and runs in-depth website audits for businesses.

  • Access to over 20 billion keywords
  • Supports 130 countries
  • Competitor website tracker
  • Pay-Per-Click campaign management
  • Social media monitoring

Top Content Management Tools Comparison

HubSpot Squarespace WordPress
Product Summary HubSpot is a marketing tool that offers users the features they need to create engaging content. The platform also enables content marketers to deliver web content faster to their target audience. Squarespace is an ideal platform for individuals and small businesses that want to sell their products and services online. The platform can be used for building online shops and to start personal websites and blogs. WordPress is a content creation platform with excellent functionalities, powerful features, built-in plugins, and impressive customer service and support.
Product Summary
  • Integrated social publishing
  • Search engine optimization
  • A/B testing landing pages
  • Blog analytics
  • Event-based automation triggers
  • Easy DIY website builder
  • Built-in mobile websites
  • A/B testing landing pages
  • Custom WYSIWYG editor
  • Automatic image scaling
  • Streamlined website publishing
  • Numerous publishing tools
  • Search engine optimized sites
  • Full standards compliance
  • WordPress plugins
Price Hubspot starter packages is available for $35 a month Squarespace plans begin at $12 per month Depending on your needs, the price can range from $100 to $500 to $3000, to even as high as $30,000 or more.
HubSpot is more than just a content management software platform since it lives on top of your CRM. Try out HubSpot with their free trial at https://www.hubspot.com/ If you want a simpler way to manage your portfolio site, SquareSpace will be a top content management system to consider. Learn more at https://www.squarespace.com/ As a free and open-source CMS, WordPress is virtually limitless. Visit their site at h ttps://wordpress.com/
Product Summary HubSpot HubSpot is a marketing tool that offers users the features they need to create engaging content. The platform also enables content marketers to deliver web content faster to their target audience. Squarespace Squarespace is an ideal platform for individuals and small businesses that want to sell their products and services online. The platform can be used for building online shops and to start personal websites and blogs. WordPress WordPress is a content creation platform with excellent functionalities, powerful features, built-in plugins, and impressive customer service and support.
Key Features HubSpot

  • Integrated social publishing
  • Search engine optimization
  • A/B testing landing pages
  • Blog analytics
  • Event-based automation triggers
 Squarespace

  • Easy DIY website builder
  • Built-in mobile websites
  • A/B testing landing pages
  • Custom WYSIWYG editor
  • Automatic image scaling
 WordPress

  • Streamlined website publishing
  • Numerous publishing tools
  • Search engine optimized sites
  • Full standards compliance
  • WordPress plugins
Price HubSpot Hubspot starter packages is available for $35 a month Squarespace Squarespace plans begin at $12 per month WordPress Depending on your needs, the price can range from $100 to $500 to $3000, to even as high as $30,000 or more.
HubSpot HubSpot is more than just a content management software platform since it lives on top of your CRM. Try out HubSpot with their free trial at https://www.hubspot.com/ Squarespace If you want a simpler way to manage your portfolio site, SquareSpace will be a top content management system to consider. Learn more at https://www.squarespace.com/ WordPress As a free and open-source CMS, WordPress is virtually limitless. Visit their site at h ttps://wordpress.com/

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