Best Content Writing Tools for SEO

Best Content Writing Tools for SEO

Chris Porteous Chris Porteous Feb 24, 2022 16 mins read
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Content marketing can provide advertisers with a wide range of benefits. According to a 2021 report, roughly 56 percent of bloggers say that blogging is an effective strategy. Additionally, 10 percent of the respondents note that the tactic produces the biggest return on investment (ROI).

But, to reap these benefits, writers must optimize the quality of their content. And, if you are running a team, improving every member’s writing skills on an individual basis can take time, effort, and patience. 

Luckily, there are content creation tools for search engine optimization (SEO) to help your company produce high-quality posts. Read on to discover the best tools that can support your content writing team today.



SearchEye is an SEO solution that offers a universal view of keyword usage on your website. It provides simple adjustments that can improve a site’s traffic and click rates.



  • Point and click ordering
  • Minimal onboarding
  • Real-time updates


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Easy to Use







Keyword optimization starts at $3/keyword

Link-building starts at $75

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Starts at $150 per month

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Surfer SEO



Starts at $49 per month

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Free, but with limitations

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Starts at $19.99 per month

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Starts at $39 per month

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Starts at $49 per month

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SEMRush Writing Assistant



Starts at $119.95

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Starts at $109 per month

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PageOptimizer Pro



Has a 7-day free trial


Starts at $22/mo

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$0.15 per keyword query


Starts at $750 per month

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Starts at $69 per month

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There are several types of SEO content that brands use to boost their visibility. Below are some of them:

  1. Blog Posts

Copywriting can be an easy way to generate a consistent stream of effective SEO content. Blog posts, which usually use a friendly and lively tone in providing information, are good at attracting links. This makes them efficient in building your site authority. 

Additionally, blogging is a flexible strategy that lets you host any type of content.

  2. Product Pages 

Product pages serve as the bread and butter of modern e-commerce sites. They can function as a pay-per-click (PPC) landing page and SEO content.

  3. Articles

Articles can be news, interviews, or feature pieces. It is the primary type of content you’ll find on news and magazine sites.

  4. Guides

A guide is a long piece of content that outlines how to accomplish something. The topic has to be relevant to your audience. For example, if you offer SEO services, you can post an SEO marketing guide

This type of content is often divided into multiple web pages. But, for some sites, it can be smarter to have visitors view long content as a single page if they want.

You can write a complete guide on your website and post them as it is. Another option is to post a summary or an excerpt of the manual then require site visitors to register to read the full post.

This tactic can help your brand generate leads. But doing this can also reduce the amount of SEO traffic you can drive to that particular guide.

  5. Infographics

Infographics are large-format images that highlight data in the form of graphs or charts. Generally, it tackles a single topic relevant to the site’s audience.

An infographic can help you rack up a lot of links and page views. Because most content in an infographic is embedded in an image, however, search engines cannot read what’s written in them as text. To address this problem, you need to carefully optimize the other areas of the page.

  6. Listicle

A listicle is a type of article framed as a list. These are contents with titles like “10 Ways to Reduce Your Energy Bill” or “101 Things Google Needs to Change.”

The list format of the article makes it easier for readers to scan. This type of content is more engaging when you use them on social media sites.

  7. Videos

Depending on the kind of company you have, videos can be an effective way to attract and reach an audience. Try creating short but helpful video tutorials on how to use your products. You can also create a video about a process related to your business.

For example, if you offer construction services, you can post a video showing how to determine the structural integrity of buildings. If you are a plumber, you can make a video teaching viewers how to unclog a sink. 

Remember to include text transcripts in your videos. Doing this can help drive SEO traffic to a particular post.

  8. Slideshows

A slideshow displays a series of related images and videos. Like videos and infographics, this type of content needs optimized texts, like titles, captions, and image file names. They can help give search engines something to read and recommend.

  9. Glossaries

Now that phones are handier than a dictionary, people use their mobile devices to look up unfamiliar terms. This is why having a glossary on your website can be helpful.

If you are a part of a specialized industry, having a glossary with a list of well-defined terms on your website can effectively boost search traffic. It is helpful for entrepreneurs in various sectors, including fashion, finance, architecture, medicine, and even cooking.

  10. Directories 

A directory serves as a helpful taxonomy of links to resources or sites around a given topic. For example, a blog about perfumes and colognes might create a directory of places where people can buy them, from major stores to independent shops around the country.

These are only some of the most common types of SEO content available today. But remember to not limit yourself to only these when creating content online. Do not be scared to experiment and explore. The possibilities are virtually endless.

Importance of Content Writing Tools in SEO

Digital marketers today need to make data-driven decisions about which keywords to target. They need to know how long each blog post or article should be. They have to be aware of what to include in the content. 

Aside from looking at spelling and grammar, digital marketers need to create content accessible to searchers. It should be easy to find and must be trustworthy. That means advertisers need to optimize things like meta-tags and URLs.

With effective content writing tools for SEO, digital advertisers can automate these requirements. In some cases, SEO tools can even reduce the time it takes to complete optimization tasks.

How SEO Writing Tools Can Help

Today, it is not enough for you to create high-quality content. Without proper optimization, your posts will not rank on search engines consistently. 

However, high-quality SEO writing at a reasonable pace can be a challenging feat. To help in this effort, you can use content writing tools for SEO.

These tools can help you find the perfect topics to write about. With these SEO writing solutions, you will have the highest possible chance of coming up with content that your audience will take the time to read.

This advantage is only one of the several benefits that today’s digital marketers can get from using these tools. Read on to know more about how SEO writing tools can help you optimize your content.

Topic Selection and Research

Keyword research or topic selection is one of the most crucial tasks when planning and creating online content. The keywords and topics you should be paying attention to depend on various factors, including the nature of your business and your site’s authority.

Generally, you want to look for long-tail keywords with low to medium competition but can attract enough clicks to your site to make it worth writing for.

Several SEO tools can help you determine topics for your article. Remember, using tools that estimate traffic volume for a particular keyword suggestion can be difficult. You need to determine if there is an active interest in a specific keyword and if it has other related keywords.

Outlining, Writing, and Editing

Outlining your post and setting the correct order of sections can be a crucial step that affects the success of your article. Additionally, the outline can also influence your overall writing progress.

One tip to remember when outlining an article is using a mind map or illustrating the connections between concepts in your head.

An outline is essential because it functions as your guide once you write the article. It also ensures that you do not leave out anything crucial in your post.

Before you write, you may get a content brief about the topic you will write about. The document includes relevant data like questions and links to top-ranking articles on Google. The purpose of the file is to help you write the article and guide your writing.

If you have a content brief, you need to incorporate the elements of the document into your outline. After you are done with a detailed outline, you can move on to the next stage: writing the article.

There are SEO content writing tools that can help you in this stage. The best solutions you can use will largely depend on your writing style. Some writers prefer to dictate articles, while others write the body of the post first before coming up with the introduction and conclusion.

Today, several artificial intelligence (AI) writing assistants have appeared on the market. The solutions make grand promises about the final results they can deliver. 

But remember, there’s no substitute for writing the article and doing SEO optimization yourself. You can always use the tools recommended in this article to support your research.

After writing the article, you can move on to editing. Note that there are two crucial stages of editing. The first phase is rough editing, where you work to get the article in good shape to proceed with the final draft.

The second stage is improving the grammar, spelling, and the article’s readability. You can use the Hemingway Editor, an online grammar checker, to spot mistakes in your post. You should also look for a plagiarism checker to ensure your draft is original.

Even if you are working with an editor, you can always self-edit to make their job easier. To help you edit your article, you can use free tools online to detect grammar and spelling mistakes.

Content Optimization

After editing, you need to optimize your content. This stage is all about making sure that search engines will have no trouble finding your article.

Today, the most popular search engine is, of course, Google. It is vital that the keyword density is optimal without stuffing too many keywords in your content.

You should avoid keyword stuffing at all costs as it could lead to a search penalty. Instead of improving your chances of ranking higher, it will decrease them.

It is recommended to use content optimization tools towards the end of the article creation process. If you wrote a well-researched and well-written post, optimization could be as easy as inserting a few relevant keywords in your article.


It can be time-consuming and tedious to link in and out of your articles when you publish them. Luckily, content writing for SEO tools can support you in this step.

“Choose the best SEO content writing tools to generate the best results.”

– SearchEye

Reviews of the Best Content Writing Tools for SEO

Content optimization can be a walk in the park if you are equipped with the best tools that can make the process easier. However, there are hundreds of solutions to choose from, making it challenging for writers to pick the one that suits them.

To help address this challenge, we’ve compiled a list of popular content writing tools for SEO today. Read on to know the pros and cons of each and discover the best solution for you.


SearchEye is a content writing tool that can help users visualize how keywords affect each element of their web page and website. The tool detects areas where you can make adjustments and add keywords to tags to optimize your content better.

Below are some of SearchEye’s offerings:

  • Link building: SearchEye removes the need for consultations and allows you to pick the SEO deliverables that best fit your brand’s needs.
  • Content ordering: SearchEye has a team of writers who can create high-quality content with a focus on SEO. Each article includes a comprehensive guide outline. Options for Clearscope optimization and editing by a Subject Matter Expert (SME) are also available.
  • SEO deliverables: SearchEye allows users to outsource tedious and time-consuming content optimization tasks. The tool can address specific SEO requests, including audits, keyword research, content outlines, FAQs, and product hunt launches.



Point and click ordering

The SearchEye website is still new; development is ongoing

Minimal onboarding

Pricing and FAQs are only accessible if you sign in

Real-time updates


The price for Searcheye’s keyword optimization starts at $79 per keyword. This package includes content recommendations, meta tags suggestions, and FAQs. 

The company also offers competitor analysis worth $1000 per domain. The firm can also help develop your SEO strategy for $1500 per deliverable. For this price, SearchEye can evaluate your website, your space on Google, and your competitors.

If you need to expand your brand’s digital footprint, Searcheye provides link-building services starting at $75 per package. Custom orders are worth $100.


Clearscope is a helpful keyword research content optimization solution for online creators. The tool aims to help users produce content that Google search will find relevant.

The content optimization tool uses IBM Watson services to automate and speed up SEO research and content optimization. It achieves this feat by analyzing articles that search engines rank the highest.

To use Clearscope, you only need to type your target keyword and run a report on the platform. Then, the tool provides a list of key terms, topics, and competitors that are currently ranking for that term.

With this tool, you can outline the scope of work and decide what topics to write about. It also helps you determine how long your article should be.

Additionally, Clearscope scores an article based on various factors, like word count, search volume, and readability. Then, it ranks your newly written content against the top competitors. The report will recommend keywords that can improve your score.

With Clearscope, you can ensure that your piece can be essential to your searchers. You can also boost website traffic by publishing relevant content consistently.




Easy and Practical

It’s challenging to determine where the keywords go

Helps you generate more traffic to your blogs


Helps you create quality blogs

Has some issues with UI

Clearscope plans begin at $350 a month for the content optimization and keyword research tool. The plan includes up to 50 reports a month for a maximum of three users and it supports five languages: German, English, Spanish, French, and Italian.

If you are from a large organization, you can purchase an agency or enterprise plan, including a Whitelabel feature. It allows you to send reports to clients under your company’s branding.


Surfer SEO functions as an on-page data-based SEO tool. Developers designed the solution to provide users with more information and save time in their SEO tasks.

The tool allows you to conduct a technical SEO audit and compare your content to competitors. With Surfer, you can compare various elements, including word count, backlinks, and keywords. It saves hours by automating what previously was a manual process. 

Surfer can perform more than 500 ranking factors in its analysis. It can also inform you what related topics, content, and keywords you should use for your article.




Easy to use

Has no image editing features

Perfect for collaboration

The content briefs can be improved

It’s innovative

Design choice may be improved

Surfer SEO offers a $29 per month Hobby plan with a search engine results page (SERP) analyzer tool. But it does not include certain metrics, like domain score. You will get a 20 percent discount for paying annually, depending on the plan you choose.


MarketMuse provides an impressive suite of tools designed to help you understand what topics to focus on so you can compete with the best-performing content for a given keyword.

The solution uses AI and machine learning (ML) to scan articles related to your target keyword. It looks for questions searchers are asking about a particular subject. Then, it gives actionable recommendations for optimizing your content to make it more relevant to readers.




Helps in finding the identifying topics and intent

Clunky and confusing UI

High keyword accuracy


Easy to use and navigate

Bad explainer videos

The standard plan costs $149 per month and it supports 100 queries every month as well as unlimited projects. If this plan is above your budget, you can get the free version that offers 15 queries per month and supports 10 projects.


Frase is an AI-based content solution that provides two main products: Content and Answers. 

The former is an SEO tool that identifies the questions your target readers are asking. The solution automatically generates in-depth content briefs. Additionally, it offers suggestions to optimize your content, which can improve your SERP ranking.

Meanwhile, Frase Answers is an AI chatbot that analyzes your entire website to develop an intelligent knowledge base. With the tool, you have someone who answers your site visitors’ questions at any time of the day. The primary goal is to improve user experience and give you more time to focus on other tasks.

Frase is a solution designed to help you create SEO-friendly content while also improving website content.




Gives valuable insight into what you are missing in your content

Has trouble understanding British English

Helps you create AI templates

Has problems in organizing topics

Provides the type of questions that users ask when searching for a topic

Slow load time

Frase offers three plans at different prices: solo for $19.99 a month, basic for $44.99 a month, and team for $114.99. 


Dashword is an online content optimization tool designed to improve the organic traffic of clients’ websites. The solution offers a comprehensive list of relevant topics that you need to include to improve your articles’ SERP rankings. 

You can also use Dashword to compare top-ranking articles and adjust accordingly. The tool can help you produce great content by having questions and answers that your readers mostly search for. 

Aside from working as an SEO content optimization software, the powerful tool can also function as a meta description generator.




Easy and convenient to use

Slow to generate reports

Helps you create a semantic network


Pricing for Dashword starts at $39 a month. This plan includes five natural language processing (NLP) reports per month, content briefs, content monitoring features, and three user seats. 


RankIQ uses AI to inform you what to address in your blog posts. With this tool, you can write perfectly optimized content faster and without difficulties.

Additionally, the solution offers a hand-picked library of the lowest competition high-traffic keywords for over 200 blog niches. RankIQ has a team of keyword research experts to help you create posts that are relevant to searchers.




Easy to use

Not integrated to WordPress

Excellent customer service

Some topics are not covered in-depth

Helps users increase their topic

Does not show recommended frequency or density of topics

Unfortunately, the RankIQ website does not provide any pricing details.

SEMRush Content Assistant

SEMRush Content Assistant is an SEO writing solution that integrates with other SEMRush tools. It provides you with access to over 20 billion relevant keywords. It is also equipped with a competitor website tracker.

Users in 130 countries can use the Content Assistant’s social media monitoring and campaign management features.




Easy and straightforward to use

Shows too many words as a target

Excellent readability and plagiarism check

Subscription limits apply for some checks

Works with WordPress

Shallow on-page analysis

SEMRush is available in three paid versions: pro, guru, and business. The pro plan costs $119.95 per month, the guru version is at $229.95 every month, and the business version is available for $449.95 monthly.


Clickflow brands itself as content optimization software. It aims to improve the performance of a user’s existing content. 

This feature makes it somewhat unique in the landscape of SEO solutions. There are several keyword research and link building tools available today. But there are only a few platforms focused on on-site optimization like Clickflow.




AB testing

Not beneficial to startups

Content management


Keyword rank tracking


The Clickflow Starter plan is available for $109 per month. It comes with various features, including content decay, content editor, meta title testing, and change monitoring. 

It also has a professional plan that offers keyword research, content refresh optimization, and monthly analysis. The price for this plan is available upon request.

PageOptimizer Pro

PageOptimizer Pro (POP) functions as an on-page SEO platform that can help you develop perfectly optimized pages for search engines.

The tool uses a US-patented ranking factor scoring system to inform you of crucial details to optimize on your page. With POP, you can get more site traffic and improve your article’s SERP rankings. 




NLP Reporting


Great reporting tools

Lower tiers have limited features

Supports integration with Google Sheets

Limited report credits

The basic price starts at $22 monthly, with 12 reports included. After going through all 12, additional reports cost $1.65 each. Unlimited reports cost $44 a month.


seoClarity is an AI-enabled SEO platform that can give you insights into various SEO metrics. It aims to improve your online presence and help you reach your target audience. 

The solution allows you to manage data downloading and extraction while enabling competitor comparison. seoClarity also supports viewing of ranking information.




Great customer service

Rankings are not live

Very responsive to features requested by clients

UI needs to be improved

Powerful workflow feature

Onboarding new clients might be an issue

If you need the essentials now but may want more capabilities from your SEO tool in the future, you can buy the seoClarity essential plan for $750 per month. 

Meanwhile, if you have a small to medium-sized SEO team, you may want to get the core plan available for $3000 monthly. The seoClarity professional plan for global SEO teams is worth $4500 a month. 


Searchmetrics is an SEO optimization solution that evaluates competitors and gives you relevant insights about peers in your industry. 

With this tool, you will have a domain, subdomain, directory, and URL levels of data on hand. The research feature identifies keywords that can reel in new visitors and land you loyal customers.

Searchmetrics can help you deliver content that is relevant to people in your target market. It underscores topics that can transform curious visitors into brand ambassadors. It also compares your content strategy with your competitor’s tactics, which can help inform critical business decisions.




Makes content success a regular event

The keyword tool does not suggest alternate search terms

Drives audience engagement with relevance

The user interface can be improved

Boosts your content quality in real-time

Does not sort certain table columns

Unfortunately, Searchmetrics does not post pricing information on its website. You may need to call for a demo to learn the best plan and rate that suits your business.

The Bottom Line

These are the content writing tools for SEO you can try to help optimize your blog posts and other online content. These tools come with pros and cons that can affect their effectiveness in helping you reach your goals, so be sure to do your research before making a decision.

Understand what your company needs and learn what you need to improve when it comes to SEO. Doing this can make it easier for you to find a solution that can resolve the challenges your SEO team is facing.

So, reach out to SearchEye today and address all your SEO needs with ease! With the help of our SEO specialists, you are sure to skyrocket your rankings and boost site traffic faster and with zero difficulties.

Book a demo with SearchEye to learn more about how we can improve your current SEO content writing strategies.

FAQs on the Best Content Writing Tools for SEO

Is writing quality content enough to rank on Google?
Is it enough to guess your keywords when writing your SEO content, or should you use a tool?
What can SEO writers automate with their tools?


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