Top 10 B2B Data Enrichment Tools for Marketers

You’ve just landed on this page because you’ve got leads, but you also know that not all leads are created equal. This is where data enrichment tools come in, though maybe you’ve only got part of the story, and you’re not really sure where to start. After all, wouldn’t it be amazing to understand who’s really interested, who’s just browsing, and how to tailor your approach for maximum impact?

Imagine being able to craft personalized messages, predict pain points, and even anticipate your lead’s next move. That’s the power of good contact data at your fingertips. But choosing the right data enrichment tool can feel overwhelming. Fear not, because in this article, I’m going to walk you through everything you need to know, from understanding the core functions of data enrichment platforms to navigating the top players in the market today.

Table Of Contents:

• Why B2B Businesses Need Data Enrichment Tools
  • Benefits Of Using Data Enrichment Tools
• The Challenges of Manual Data Enrichment
• What To Consider Before Choosing Data Enrichment Platforms
  • Data Quality
  • Features and Capabilities
• Top 10 Data Enrichment Tools In 2024
• Data Enrichment: How Does It Work?
• Conclusion
• FAQs About Data Enrichment Tools
  • What is the main benefit of using data enrichment solutions?
  • What’s the most important factor to consider before deciding on a tool?

Why B2B Businesses Need Data Enrichment Tools

Have you ever noticed that even when you are working with a substantial lead list, it’s often a numbers game to get those conversions? That’s because simple contact information isn’t enough. You need a complete customer profile, from a prospect’s job title and social media activity to their company’s growth trajectory and technology stack. That’s precisely what data enrichment platforms offer.

In fact, they are crucial for transforming raw data into a goldmine of insights. For B2B companies, they’re not just handy—they’re practically essential for sales teams and marketing teams. Think about your own sales strategy for B2B companies . A data enrichment strategy can take a “spray and pray” approach and refine it into laser-focused targeting, ultimately enriching data for better results.

Benefits Of Using Data Enrichment Tools

When it comes to real business results, using data enrichment software can lead to benefits like these:

• Increased lead generation by helping to quickly and accurately identify ideal prospects.
• More efficient marketing campaigns thanks to more granular insights about the target audience.
• Better customer segmentation and accurate customer profiling thanks to sophisticated data points and insights that can segment your audience by demographic, firmographic, behavioral and psychographic factors.

Instead of sending out generic emails and hoping for the best, with the help of data enrichment solutions you’ll have a better shot at connecting on a deeper level with prospects and enriching data. It’s no surprise that Global data enrichment solutions were marketed at $1.7 billion in 2021 . And a recent report by Rocks.Gold states that personalization in email marketing platforms increases engagement and click-through rates by more than 53% compared to non-personalized ones. Data-backed decisions mean your teams work smarter, not harder and you have a better understanding of things like company size and buyer intent.

The Challenges of Manual Data Enrichment

You’ve already guessed that the data enrichment process can get pretty tedious when you’re handling it all by yourself, right? This manual process not only eats up precious time that you could spend on things that only a human can do, but it’s also prone to errors. Typos, inaccurate entries, and outdated information can throw off even the most meticulous marketer’s efforts.

What To Consider Before Choosing Data Enrichment Platforms

Just like any tech stack decision, choosing the perfect data enrichment platform is all about identifying your needs. What data points are critical for your team’s workflows and what is going to really move the needle in terms of reaching your business goals?

Data Quality

Don’t be afraid to be picky when it comes to data quality. That’s the name of the game, right? Verify how data providers maintain accuracy, such as verifying website visitor actions and contact data enrichment. How recent and reliable is their database? Are they pulling information from a diverse range of trusted sources? You’ve heard of garbage-in, garbage-out; look for data enrichment platforms that pride themselves on keeping their data fresh.

Features and Capabilities

You’re also going to want to consider your budget and what type of technical expertise your team has. Some essential questions you may consider asking a data enrichment platform representative are:

• Does this integrate smoothly with my CRM?.
• What kind of support do you offer for setting up automation and integrations?.
• Do you cover a global audience (important if you’re targeting international markets)?.

Keep in mind the data landscape is constantly shifting. Pick a data enrichment tool that not only offers the must-have features today but also is agile enough to keep up with evolving customer behaviors and expectations. The ability to append data to an existing contact list is extremely valuable.

Top 10 Data Enrichment Tools In 2024

With all the exciting features offered in 2024, these tools are some of the top solutions to help businesses improve the way they segment, manage and target customers:

Cognism

Cognism is a sales intelligence platform that helps businesses enhance their lead generation efforts by providing verified contact data, including GDPR- and CCPA-compliant mobile numbers and emails. It stands out due to its integration with Bombora for intent data, enabling companies to identify and target potential buyers more effectively. With seamless CRM integrations (Salesforce, HubSpot, Outreach, and SalesLoft), Cognism ensures that data is accessible across your tech stack, helping sales teams streamline their workflows. Cognism’s pricing is seat-based, with custom packages depending on user needs.

Key Features:

• Verified Contact Data: GDPR/CCPA compliant data (mobile, email, phone-verified).
• Bombora Intent Data: Leverages Bombora’s intent data for real-time insights.
• Integrations: Works with Salesforce, HubSpot, Outreach, and SalesLoft.

Pricing:

• Platinum Plan: Includes global contact and company data, CSV enrichment, web app, and integrations.
• Diamond Plan: Adds phone-verified mobile numbers, Bombora intent data, and custom filtering (pricing varies based on user needs).

Database & Notable Benefits:

• Global B2B database with extensive mobile number verification through Diamond Data®. Known for strong CRM integrations and robust sales support​

Coresignal

Coresignal is primarily known for its extensive talent and firmographic data, making it a go-to platform for recruitment, investment analytics, and competitive analysis. It offers 650M+ continuously updated employee records and 70M company records, helping businesses refine their hiring strategies and market positioning. Coresignal delivers data via API in structured JSON/CSV formats, allowing users to integrate it seamlessly into their existing systems. The platform offers a free tier with 200 API credits and starts at $49/month for subscription plans, with higher volume options for enterprises​.

Key Features:

• Talent Analytics: Comprehensive talent data for recruitment and workforce analysis.
• Firmographics & Recruitment Insights: Data on 70M companies, 650M+ employee records, updated monthly.

Pricing:

• Free Tier: 200 API credits valid for 14 days.
• Subscription Plan: Starts at $49/month, with volume-based pricing for enterprise needs.

Database & Notable Benefits:

• Ideal for recruitment-focused use cases, investment analytics, and competitive analysis. Offers strong API-based integration with JSON/CSV delivery

Clearbit

Firmographic Data Points
Although user reviews are starting to show that this platform may have gotten too big for its own good (which can sometimes happen when you become the “market darling”), Clearbit offers several helpful features, including firmographic data points on businesses, making it easier to understand what tech tools your leads are using and their current market position. Clearbit is a great platform.

Datanyze

Easy to Use for Niche Markets
Often cited as easy to use, Datanyze can be beneficial for organizations working in niche markets as its Chrome Extension lets users access accurate email addresses, direct phone numbers, cell phone numbers, and other critical business information.

Demandbase

Account Based Marketing Solution
A good solution for Account Based Marketing, this platform offers a robust suite of marketing tools, including data enrichment, sales intelligence, ABM advertising and more. Demandbase can even provide cell phone numbers.

Experian

Comprehensive Consumer Credit and Marketing Services
Looking for more comprehensive consumer credit and marketing services data solutions for better risk assessment and insights? While more marketing agencies are familiar with Experian, they also offer robust marketing data enrichment to help reach ideal target markets. You can even get contact emails.

InsideView

Actionable Data Points for CRM
For teams interested in actionable data points about market trends and competitor insights to help keep CRMs cleaned up and organized InsideView may be the right tool. Their main focus is on providing intelligence and tools to increase revenue and growth. It is a great platform to use for basic data and contact emails.

Leadspace

Ideal Client Profiles
Used by industry giants like Microsoft and Salesforce, Leadspace is known for helping marketing and sales departments zero in on accurate ideal client profiles. Leadspace is a data enrichment platform that can be very helpful.

Pipl

Investigation and Identity Verification
For research-heavy businesses in the financial services sector or agencies specializing in background checks, Pipl provides investigation and identity verification solutions that go deep.

ZoomInfo

Established Tool with Extensive B2B Database
One of the most established tools with one of the most extensive B2B databases on the market today, ZoomInfo’s data solutions integrate with leading CRMs, and they are well-known for accurate data, with ZoomInfo boasting more than 104 million companies in their database as well as an astounding 321 million business professionals. Wondering about ZoomInfo pricing? Contact them directly to learn more about the cost and if they offer a free trial.

: With verified phone numbers and intent data, Cognism enables laser-focused outreach to boost your connection rate by as much as 87%. Want to try it before you commit? Cognism allows users to try their service with a free account and includes 25 enriched leads .

1. Coresignal : Primarily known for data solutions relating to recruiting, Coresignal analyzes more than 1 billion data points, including skills and salary benchmarks.
2. Clearbit: Although user reviews are starting to show that this platform may have gotten too big for its own good (which can sometimes happen when you become the “market darling”), Clearbit offers several helpful features, including firmographic data points on businesses, making it easier to understand what tech tools your leads are using and their current market position. Clearbit is a great platform.
3. Datanyze: Often cited as easy to use, Datanyze can be beneficial for organizations working in niche markets as its Chrome Extension lets users access accurate email addresses, direct phone numbers, cell phone numbers, and other critical business information.
4. Demandbase : A good solution for Account Based Marketing, this platform offers a robust suite of marketing tools, including data enrichment, sales intelligence, ABM advertising and more. Demandbase can even provide cell phone numbers.
5. Experian : Looking for more comprehensive consumer credit and marketing services data solutions for better risk assessment and insights? While more marketing agencies are familiar with Experian, they also offer robust marketing data enrichment to help reach ideal target markets. You can even get contact emails.
6. InsideView : For teams interested in actionable data points about market trends and competitor insights to help keep CRMs cleaned up and organized InsideView may be the right tool. Their main focus is on providing intelligence and tools to increase revenue and growth. It is a great platform to use for basic data and contact emails.
7. Leadspace : Used by industry giants like Microsoft and Salesforce, Leadspace is known for helping marketing and sales departments zero in on accurate ideal client profiles. Leadspace is a data enrichment platform that can be very helpful.
8. Pipl: For research-heavy businesses in the financial services sector or agencies specializing in background checks, Pipl provides investigation and identity verification solutions that go deep.
9. ZoomInfo: One of the most established tools with one of the most extensive B2B databases on the market today, ZoomInfo’s data solutions integrate with leading CRMs, and they are well-known for accurate data, with ZoomInfo boasting more than 104 million companies in their database as well as an astounding 321 million business professionals. Wondering about ZoomInfo pricing? Contact them directly to learn more about the cost and if they offer a free trial.

Data Enrichment: How Does It Work?

Imagine you’re putting together a puzzle, but you are missing vital pieces; data enrichment solutions are like magic puzzle solvers. These tools scan vast data sources — public databases, social media profiles, website cookies — you name it. When they spot a match for a piece that’s already in your puzzle (like a name from your email list or a company in your CRM), they seamlessly fill in the missing information around those puzzle pieces, creating a complete picture.

Data Enrichment tools offer a peek behind the curtain that often feels opaque. After all, you might already be familiar with those prospects from LinkedIn, but without critical data, like direct phone numbers and emails, closing those leads will take much longer.

Conclusion

You might have the best product or service in the world. But in the fast-paced world of sales, it’s easy to fall behind. Investing in reliable and compliant data enrichment platforms may be the key to sustainable growth that sets your business up for long-term success. Don’t let valuable lead data go to waste, use enrichment platforms.

FAQs About Data Enrichment Tools

What is the main benefit of using data enrichment solutions?

Data enrichment tools unlock more complete pictures of your customers and leads, which then make it possible to leverage data to increase conversions. Data enrichment tools do the heavy lifting of gathering missing information, like accurate email addresses and phone numbers as well as purchase intent, so you don’t have to. That way your sales team is working with accurate data for maximum success.

What’s the most important factor to consider before deciding on a tool?

While several key considerations will factor into your choice, accuracy should be a top priority. It’s like that old saying, “Trust but verify.” See which data enrichment tool is most commonly referenced by the others and choose that one, if possible, or another solution with a proven track record of success based on verified reviews. You’re in business to win. Investing in the right data enrichment tools can often be one of the easiest yet most overlooked paths to reaching those goals.