In the realm of search engine optimization (SEO), nothing is constant. The search technology is evolving rapidly – keyword stuffing and reckless link building are not the best SEO strategies anymore to dominate search engine ranking page (SERP). In this ever-changing landscape of SEO, you should adopt the best strategies to improve search visibility of your business.
Here are the seven SEO trends that will dominate in 2019.
1- Optimize content for user Intent
As search engines are making strides to provide personalized search results, user intent is going to be perhaps one of the most important aspects of SEO in 2019. Behind every online search, there is an intent. And by understanding user intent, you will be able to create/optimize content for both users and search engines.
Google and other search engines are increasingly focusing on understanding user intent and improving semantic search. So creating a user-intent SEO strategy will go a long way this year.
2- Build expertise, authority, and trustworthiness
Google’s search quality rating guidelines take expertise, authority, and trustworthiness (E-A-T) into consideration. As Google’s and other search engines’ primary objective is to provide search results that are relevant, reliable, and trustworthy, we can understand that building expertise, authority, and trustworthiness will give a reward in terms of more search traffic in 2019.
Including your name in all of your editorial content, doing personal branding, moderating user-generated content, having a good volume of positive reviews, and investing in technical security are a few things that can help you build expertise, authority, and trustworthiness.
3- Get technical SEO right
Technical SEO is the backbone of any website. Without getting it right, no website can leverage the full potential of search optimization in 2019. So you should make sure that you invest a significant amount of time on technical SEO of your website. Following are some key areas of technical SEO that you need to focus on this year:
- Website speed
- Mobile responsive design
- Optimize your XML sitemap
- No duplicate content
- No faulty redirects
As the complexity of a website is growing each year, technical SEO becomes an important area of SEO that you cannot ignore.
4- Fix on-page SEO issues
On-page SEO will continue to be important in 2019. So you should optimize individual web pages of your website properly to earn search traffic. Follow these best on-page SEO practices to get higher ranking:
- Strategically use target keyword in the title, meta description, and h1 tag
- Use short, descriptive URLs
- Write descriptive ALT text for images
- Use clear call-to-action (CTA) buttons
- Do proper interlinking
On-page SEO is more about optimizing your web pages for user intent. Do this religiously, and your web pages will earn more search traffic this year.
5- Use structured data markup
Structured data is organized data that you add to your website to indicate search engines what the content is about. According to Google, “Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.”
Though structured data doesn’t improve search ranking, it improves how a search result looks on the search engine ranking page. Rich results increase click-through rate, which eventually can improve your ranking. As Google is increasingly focusing on rich results, making a strategy to add structured data markup to your website can give you an edge over your competitors this year.
6- Start preparing for voice search
Voice search is gaining acceptance increasingly. A study by Capgemini Digital Transformation Institute confirms that 51% of customers already embrace voice search because of convenience and multitasking enablement.
According to Econsultancy, “By 2020, 50% of all searches will be conducted via voice.” So, if you are not getting ready for taking the advantage of voice search marketing, you will miss lots of opportunities. Voice search, my friend, is going to be a lot impactful this year, and you should adjust your SEO strategy around it.
7- Optimize for featured snippets
To get maximum traffic from Google, you need to keep up with all the latest Google search engine ranking page features. Needless to say, Google is always changing its SERP to offer superior user experience. And a featured snippet is the latest SERP feature, which is a selected search result featured on the top.
When someone types a query/question in the search box, Google programmatically determines a webpage that has a likely answer to that query and displays the webpage on the top as a featured snippet. As the volume of featured snippets is growing with each passing year, you should optimize your content to improve your chances for featured content.
Change is the only constant thing in the world of SEO. So you should always keep tabs on new search engines’ updates and follow the best SEO practices. With Google and other search engines focusing on improving user experience, it is imperative that you should optimize your website for both users and search engines, and following the above-mentioned strategies will help you do that.