A piece of content travels through various algorithms of search engine results pages (SERPs). With the help of search engine optimization (SEO) copywriting, your content can land on the first page of SERPs. You can gain clicks, shares, and new followers when this happens.  According to Statista, Google’s top pages list had a 33.59 percent […]

When we created the Searcheye platform, our central goal was to empower businesses to elevate their brand and enhance their online presence. Recognizing the importance of brand signals and search improvements, we designed solutions for a stronger digital footprint in the industry. Before diving in, it’s important to recognize the difference between our 2 main […]

For software-as-a-service (SaaS) companies, content marketing and search engine optimization (SEO) are effective ways to boost organic traffic. These two avenues of digital marketing are crucial ways to sell their offerings.  For SaaS marketers, getting high-quality and relevant backlinks remains one of the most critical SEO ranking factors. But the link-building process can be more […]

A resource page is a list of the most useful resources in your space. It includes links to blog posts, articles, slides, videos, products, tools, and other resource related to the website’s niche. These pages are a creative way of sharing and organizing information to provide a map of the topic. A resource page is […]

When it comes to content writing, it can be difficult for small businesses to assess quality. Does it come from length? Accuracy? Style and flair? These are all relevant factors, but optimizing content can be difficult to do independently. This is why many content marketers rely on SEO software like Clearscope to aid in keyword […]

Content marketing can provide advertisers with a wide range of benefits. According to a 2021 report, roughly 56 percent of bloggers say that blogging is an effective strategy. Additionally, 10 percent of the respondents note that the tactic produces the biggest return on investment (ROI). But, to reap these benefits, writers must optimize the quality […]

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Introduction Having an online presence has now become one of the pre-requisites of running a local business. Before buying from local brick and mortar businesses, people look for products, services, and recommendations online.  If you’re not doing local SEO, your business stands to lose out to competitors who understand the importance of this essential online […]

What is SEO Outsourcing? SEO outsourcing is the process of hiring an agency or an external SEO team for executing and scaling SEO and content marketing campaigns. Outsourcing helps businesses to hire experts who have an in-depth understanding and experience of the technical and creative aspects of Search Engine Optimization. Getting on the first page of search […]