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Best SEO Software for Agencies

Chris Porteous | 21 August 2024

Table of Contents

SEO Software for Agencies is an integral part of any successful digital marketing strategy. With so many tools available, choosing the right SEO software for your agency can feel overwhelming. How do you find the perfect balance of features, usability, and affordability? This post will guide you through that process.

Choosing SEO Software for Agencies shouldn’t be taken lightly. This decision impacts how you analyze websites, manage SEO campaigns, track results for clients, and provide insightful SEO reports. You need a system that streamlines your workflow and gives you actionable insights for success.

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Key Features to Consider in SEO Software for Agencies

When searching for SEO software for agencies, think about what matters most for your client work and your team’s efficiency. A tool might be loaded with features, but are they the features you need? This table breaks down important factors:

Feature Why It’s Important
Keyword Research Uncovering relevant keywords to target drives organic traffic and client success. Tools should provide search volume, keyword rank, and trend data.
Rank Tracking Monitoring keyword positions shows progress over time. You need accuracy and the ability to track across multiple locations and devices. An insightful keyword rank tracker can make all the difference.
Site Audits Technical SEO flaws can hurt rankings. Look for tools that pinpoint issues like broken links, slow load times, or indexation errors. Using a website audit tool, or site explorer tool, makes finding these errors easier.
Backlink Analysis Understanding a website’s backlink profile is crucial for link-building strategies and spotting potential risks from toxic links. Having a good backlink checker will help you in your content marketing efforts.
Reporting Clear, visual reports help demonstrate your agency’s value to clients. Choose tools that allow customization and white-labeling for a professional touch. Many SEO agencies will use an SEO platform to create their SEO reports.
Integrations If your agency relies on other marketing tools, seamless integrations can save time and prevent data silos. An analytics tool, such as Google Analytics, is important for SEO.

Exploring Popular SEO Software Options for Agencies

Here’s the catch: no single software perfectly suits every agency. Budgets, client needs, and team preferences all come into play. I’ve used countless tools over the years. Some have become essential to my process. This rundown covers various options:

1. Semrush: The Powerhouse All-in-One SEO Software for Agencies

Semrush is frequently cited as the best SEO Software for Agencies because it tackles keyword research, competitor analysis, rank tracking, site auditing, and more under one roof. They’ve built additional features that cater specifically to marketing agencies. From white-label reports to a client portal for easy communication, Semrush streamlines managing multiple SEO campaigns.

Don’t take just my word for it. StudioHawk, a leading SEO Agency of the Year, considers Semrush their go-to platform. Semrush has also helped the marketing agency SmartSites boost its organic visibility.

However, all those powerful features come with a learning curve. The interface can feel daunting for newbies. Pricing tiers are based on features and the number of users, so it’s a serious investment as your team scales. They offer several different pricing plans to meet your needs.

2. Ahrefs: Mastering Backlink Analysis

If your agency is obsessed with link-building (like me), Ahrefs is a dream. While they offer a full suite of SEO tools, their backlink analysis is unrivaled. They have the most comprehensive index of backlinks on the market. That means you can dissect competitor strategies and identify prime opportunities for your clients to gain authoritative links.

Ahrefs lets you look at your competitors’ content strategies. You’ll see the exact pages their links point to, anchor text distribution, link velocity over time, and even pinpoint opportunities where you might steal a competitor’s backlink. They offer similar pricing to Semrush, with multiple pricing plans based on features and user limits. Ahrefs is another great option for agency SEO tools.

3. Google Search Console: Essential (And Free.) Data Straight from the Source

No list of SEO Software for Agencies would be complete without Google Search Console (GSC). Because this is coming directly from Google itself, there is no more accurate data on your client websites’ organic performance. GSC shows what queries your sites appear for, average click-through rate, indexing errors, and technical SEO issues Google has spotted.

Don’t overlook GSC’s Performance Report. According to Justin Knott, CEO of Intrepy Healthcare Marketing, it provides valuable insight to help you shape your clients’ content strategies. You can filter the data in many ways to find actionable information, such as internal links and other on-page SEO factors.

A small annoyance: Google Search Console lags in data reporting by a couple of days. You won’t get up-to-the-minute insight, but the delayed info is still helpful for long-term optimization efforts.

4. Screaming Frog SEO Spider: Tech Audit Perfection (At an Affordable Price)

No website is perfect, so finding and fixing those annoying technical errors is vital. That’s where Screaming Frog shines. This downloadable technical SEO software lets you “crawl” a client website just like Google does, identifying all those little things that might hurt their rankings. I like this more than a cloud-based crawler.

Technical SEO audits uncover broken links, missing alt text, lengthy page titles, and tons of other things Google dislikes. Even a well-designed website usually has several problems upon inspection.

Screaming Frog is known for being beginner-friendly compared to some other audit tools. It’s also got a generous free plan that lets you crawl up to 500 URLs, making it an appealing option for new agencies or small projects. Their paid annual plan gives you unlimited crawls for less than $300 a year. If that’s not good enough, it’s been recommended by John Mueller, Search Advocate at Google.

5. BrightLocal: Conquering the Local Search Landscape

If your agency handles local SEO for businesses like restaurants, dentists, or brick-and-mortar stores, managing online presence can get messy. BrightLocal streamlines this whole process.

Instead of juggling logins to countless directory listings or Google Business Profile pages, you make changes inside BrightLocal, which updates across multiple platforms. Citation tracking alerts you to inconsistencies that need fixing. It’s been a crucial element of success for the dental marketing agency, My Social Practice. You can manage your Google Business Profile, along with other important aspects of your client’s websites.

Although BrightLocal isn’t a full-fledged SEO tool, it shines for managing local clients. Their plans are based on features and how many business listings you need to manage, starting under $50 a month. They even have an agency plan available.

6. AgencyAnalytics: My Secret Weapon for Creating Professional SEO Reports

As much as I love diving deep into keyword data and uncovering SEO issues, those insights are useless if clients can’t understand them. Beautiful reporting is essential for demonstrating your agency’s value and building client trust. While many tools generate reports, I lean on Agency Analytics.

Here’s why it’s so helpful for my workflow. AgencyAnalytics lets me bring together data from countless sources. I combine info from GSC, Semrush, Google Analytics, PPC platforms, and social media. The dashboard’s white-label feature means I present this info to clients using my brand. I save hours compared to manually piecing together spreadsheets or PowerPoint decks. AgencyAnalytics can also help track SEO KPIs for your clients’ campaigns.

Links from authoritative websites remain crucial for SEO. But as you know, the old days of spamming links is a guaranteed path to Google penalties. Modern link-building involves connecting with real people. Enter Respona, which makes this whole outreach process far easier and more natural than manually emailing.

Using Respona, you start with proven link-building campaign templates. From broken link building to the famous Skyscraper technique, they make it simple to identify websites worth pursuing. The automated features then pinpoint contacts on each website so your efforts are well-targeted. They even have an agency pack if your whole team needs it.

Link building involves more than just automated emails though. Respona lets you personalize each outreach effort so you’re not bombarding random inboxes. They’ve even helped agencies like uSERP scale quickly. They use Respona for monthly outreach and they earned links on websites like Buzzfeed, The Guardian, and Independent.

8. Niche SEO Tools for Specific Agency Needs

This is where it gets interesting. SEO Software for Agencies goes far beyond those essential, all-in-one platforms. The world of digital marketing demands niche tools too. Maybe your clients struggle with local search visibility. Or your team’s writers are struggling to produce compelling, well-optimized content. This is also a good way for agencies to find uncompetitive keywords in their space.

I’m a fan of layering in specialty tools like Surfer SEO and Clearscope for on-page optimization guidance. I analyze their reports to figure out how much depth and what key concepts competitors include to help shape our strategy. Tools like BuzzStream can make large-scale link outreach far easier with their campaign templates and management systems. And remember Google Page Speed Insights, an invaluable (and free.) tool for uncovering load time problems. They can tell you what could affect conversion rates by as much as 20%.

SearchEye: A Key Partner for PR and Link-Building Success

So far we’ve explored traditional SEO Software for Agencies, but now it’s time to introduce something unique. A tool that complements those platforms mentioned. Instead of directly impacting a client’s website, SearchEye leverages public relations and link-building opportunities. I consider SearchEye essential in my marketing process. They help you discover easy to rank for, uncompetitive keywords.

SearchEye isn’t meant to replace tools like Semrush or Ahrefs. They go hand in hand. It helps identify trending topics and journalists actively seeking sources to interview for their publications. That means you’re getting your client featured on relevant websites that already have the trust and audience. They land links from high-authority sites naturally.

Conclusion

Finding the right SEO Software for Agencies is about much more than feature checklists or monthly pricing. Success comes from finding a set of tools that match how your agency works, how you measure success, and how effectively you demonstrate value to those you serve. You need accurate data, streamlined reporting, and strategic link-building capabilities. But remember this isn’t about the software alone, but the processes, systems, and skill your agency utilizes to provide exceptional service to each client.

Frequently
Asked Questions

When choosing SEO software for your agency, prioritize features that align with your specific needs and client goals. Essential features include robust keyword research tools, accurate rank tracking across multiple locations and devices, comprehensive site audits to identify and resolve technical SEO issues, in-depth backlink analysis, and customizable reporting options. Additionally, consider the software's ability to integrate with other marketing tools your agency relies on, such as Google Analytics, to streamline your workflow and enhance efficiency.

No, there isn’t a one-size-fits-all SEO software solution for agencies. The ideal software depends on your agency's budget, client requirements, and team preferences. While some tools like Semrush offer comprehensive all-in-one solutions, others like Ahrefs excel in specific areas like backlink analysis. It's essential to evaluate your agency's unique needs and choose a tool or combination of tools that best support your SEO strategy and campaign management.

Chris Porteous | 21 August 2024

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In the digital world, businesses compete for online visibility. This makes understanding search engine optimization (SEO) crucial. Effective keyword research is at the heart of SEO. Keyword research helps you uncover the terms people use in online searches. Using seed keywords provides a starting point for a strong keyword strategy.

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Understanding Seed Keywords and Their Significance

Seed keywords are the starting point of your keyword research. They are general terms related to your website or business. Think of them as the trunk of a tree, with more specific keywords branching out.

These general keywords are important for several reasons. First, they establish the overall scope of your website’s content. This helps create a structured content strategy for your target audience. Second, analyzing seed keyword search volume and competition gives you insights into user behavior. Understanding these search terms helps you tailor your content, leading to higher rankings and more organic traffic.

Types of Seed Keywords

Seed keywords can be different things depending on what you want to achieve:

  • Brand Keywords: These are related to your brand, products, or services and are essential for brand awareness.
  • Product/Service Keywords: These represent your products or services. Product/service keywords are crucial for attracting people to those specific offerings.
  • Industry Keywords: These cover broader terms in your industry, attracting a wider audience interested in related topics. Industry keywords are helpful for establishing thought leadership.
  • Competitor Keywords: These focus on your competitors, helping you find their strengths and weaknesses.

The Role of Seed Keywords in Shaping Your Content Strategy

Think of seed keywords as guides for your content. Once you have your core keywords, you can use tools and techniques to expand on them. They act as starting blocks, leading you to a wider range of keywords like long-tail and question-based keywords. These keywords help reflect user intent.

Let’s say your company sells organic coffee beans online. Your seed keywords might be “coffee,” “organic coffee,” or “buy coffee online.” By entering these into a keyword research tool, you could uncover related terms such as:

  • Best organic coffee beans for French Press.
  • How to brew organic coffee at home.
  • Organic coffee subscriptions.
  • Difference between Arabica and Robusta coffee beans.

This expansion allows you to create targeted content for specific user queries, which improves your website’s SEO performance. As Google gets better at understanding what users want, you must optimize content that delivers exactly what they’re looking for.

Harnessing the Power of SearchEye for Content Strategy

In today’s digital landscape, using only manual keyword research is difficult. The amount of data and changing algorithms are a lot to handle, even for experienced marketers. That’s where SEO tools, like SearchEye.io, can help. SearchEye, along with seed keywords, can simplify your content strategy.

Streamlining Keyword Research and Analysis

SearchEye simplifies keyword research, letting you quickly identify and understand relevant seed keywords. It provides comprehensive data on search volume, keyword difficulty, and competition. SearchEye lets you prioritize the keywords most likely to deliver results.

Unveiling Hidden Keyword Opportunities

SearchEye also helps find the less obvious, long-tail keywords. While long-tail keywords may have lower search volumes, they attract a more targeted audience. A more targeted audience leads to higher conversion rates.

Content Optimization and Performance Tracking

SearchEye helps with more than just keyword research. The platform helps guide you through content creation, offering optimization recommendations based on your target keywords and content strategy. It also provides content analytics, which monitor the effectiveness of your strategy.

You’ll get insight into important metrics like keyword rankings, organic traffic, and conversion rates. These features provide an in-depth look at your content’s performance and identify areas for improvement.

Building a Solid Foundation with SearchEye

Let’s look at an example of how to use SearchEye with seed keywords:

Imagine you are a marketing manager at a company that sells sustainable activewear. Your goal is to increase website traffic and sales. Here’s how to use SearchEye to reach your goals:

  1. Define Your Seed Keywords: Identify seed keywords that are related to your products, target audience, and brand. In this case, your seed keywords may include “sustainable activewear,” “eco-friendly workout clothes,” or “ethical fitness apparel.”
  2. Expand Your Keyword List Using SearchEye: Generate an expanded list of keywords using SearchEye. Input your seed keywords into the tool to see a list of long-tail keywords, question-based keywords, and related phrases.
  3. Analyze Keyword Metrics: Search for keywords with lower difficulty scores and substantial search volume. Analyze metrics, such as search volume, keyword difficulty, and competition.
  4. Group Keywords into Clusters: Categorize related keywords based on search intent. Use keyword clusters to better understand the needs of your target audience.

FAQs About Seed Keywords

What are some examples of seed words?

Examples of seed words include “coffee,” “digital marketing,” “healthy recipes,” and “yoga for beginners.” When choosing seed keywords, remember your target audience, business goals, and niche.

How do you generate seed keywords?

Brainstorm variations and synonyms related to your topic to generate seed keywords. Also analyze competitor websites and industry forums, or use keyword research tools. These tools sometimes give suggestions based on a root keyword.

What are seed keywords for niche markets?

Seed keywords for niche markets accurately reflect products or services within that niche. Consider the language used by your target audience, and analyze competitor websites. It’s essential to balance being specific to attract a relevant audience. However, you still want a good search volume to ensure people are searching for those terms.

Conclusion

SEO can be difficult, but using seed keywords can help. Seed keywords build the foundation for an effective content strategy, making sure your online presence resonates with search engines and potential customers. SearchEye can help you transform your seed keywords into a detailed content plan. This allows you to reach the right audience, increase your visibility, and reach your goals.

Frequently
Asked Questions

Examples of seed words include "coffee," "digital marketing," "healthy recipes," and "yoga for beginners." When choosing seed keywords, remember your target audience, business goals, and niche.

Seed keywords for niche markets accurately reflect products or services within that niche. Consider the language used by your target audience, and analyze competitor websites. It’s essential to balance being specific to attract a relevant audience. However, you still want a good search volume to ensure people are searching for those terms.

Brainstorm variations and synonyms related to your topic to generate seed keywords. Also analyze competitor websites and industry forums, or use keyword research tools. These tools sometimes give suggestions based on a root keyword.

Chris Porteous | 21 August 2024

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Many people obsess over SEO Rankings but have no idea where to begin. They read the latest blog posts or Google’s cryptic best practice recommendations and quickly feel like they’ve fallen down the SEO rabbit hole. Others think they’ve finally nailed it because they see results in the short term, only to have their hard work come crashing down after the next major algorithm update.

That’s one big reason why the global SEO industry is forecast to reach a staggering $122.11 billion by 2028. SEO Rankings drive real business results for brands, businesses, and organizations of all sizes. They are a vital part of any digital marketing strategy that is seeking more than just clicks; SEO is key to long-term growth and success.

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What Are SEO Rankings?

Simply put, SEO rankings refer to a website’s position on a search engine result’s page (SERP) for a particular keyword. The goal of search engine optimization (SEO) is to rank in one of those top slots, preferably at position one. This means your page will appear first when people search for the relevant term.

That translates into more clicks to your content, which also means increased visibility and traffic to your website. It’s not merely about getting more eyes on your content; it’s about attracting the right audience – those who are actively searching for information related to your niche.

Although it may seem complicated at times, a strong SEO ranking hinges on matching great content to a user’s intent while giving search engine crawlers the information they need to understand why your content is great. The ultimate goal is to help the crawlers see your content as being the most authoritative and relevant answer to the questions users are asking through their searches.

Factors Influencing SEO Rankings

Search engine algorithms use a complicated combination of factors to determine which pages rank. They are constantly evolving and being tweaked, so it’s important to stay updated and use the latest best practices to achieve search engine success. Google, in particular, has become increasingly sophisticated in its ability to evaluate content and user experience. Gone are the days when simply stuffing keywords into your content would guarantee a top spot on the SERP feature.

We’re going to dive deeper into those best practices now to better understand how each can affect a page’s ranking. Although Google doesn’t make it explicitly clear which factors matter the most and how much weight each one is given, SEO pros generally agree that several factors repeatedly rise to the top. It’s often best to see this as a combination of content quality, user experience, and technical optimization.

1. Quality Content

Quality content is an extremely important piece of this SEO puzzle. Google’s algorithms increasingly aim to display content that is most useful and informative for searchers. It does this, in part, by rewarding content that displays E-E-A-T – experience, expertise, authoritativeness, and trustworthiness. Google has stated clearly that this update was “about making sure users weren’t just getting the highest quality content but also the right information,” which is a critical factor when it comes to SEO.

While this initially targeted Your Money or Your Life (YMYL) content in areas like medical and financial sites, Google expanded this to other areas as well. Essentially, any website providing information that could impact a person’s health, finances, safety, or happiness should demonstrate these qualities to rank well.

To make your content great for search and users, ensure it’s the following:

While creating the kind of content you would want to read is a good place to begin, that content still needs a technical boost to stand out to those busy crawlers. That brings us to the next crucial SEO ranking factor: technical optimization.

2. Technical SEO

Technical SEO refers to your website’s back-end or structure to help crawlers find, access, and understand it more easily. Optimizing this also makes your content more visible to search engines. Think of this as a signpost for those bots. Even the best content on the internet isn’t going to rank highly if the bots don’t even know it exists.

While this can include complex aspects such as using semantic HTML and prioritizing web core vitals, some common examples include:

Speaking from experience, schema markup is especially important for Google to identify publishing dates. This is especially crucial for news stories, press releases, or timely articles, because it helps Google deliver the most up-to-date information in its search results. Without this important markup, Google may assume an article is brand new, even if it’s ten years old.

A website needs technical optimization to get the attention of crawlers. This gets it into the running to be placed in Google’s massive index of billions of web pages. But there are even more important aspects of technical optimization – those that directly affect user experience, which Google’s systems seem to love.

3. User Experience (UX)

Google doesn’t simply care whether your content meets the user’s needs. The search engine behemoth also assesses how that user experience plays out. Think about it – what’s the use of driving lots of people to your content through carefully targeted keywords if most of them instantly hit the back button to go back to the search results?

There are ways that Google judges this user experience. The company employs machine-learning artificial intelligence (AI) that evaluates specific behaviors that can predict how your website is performing:

1. Bounce rate: According to Google, if your page loads more than 3 seconds, 50% of users will bounce, and bounce rate is also an important ranking factor. A high bounce rate signals that users aren’t finding what they expected and are quickly leaving your website.

There could be various factors affecting bounce rate, including page load speed, misleading titles or descriptions, content that isn’t relevant to user intent, or a frustrating site experience that people are trying to escape from. While optimizing other technical factors such as a responsive mobile-friendly design will help improve bounce rate, also make sure that the first words people read are in alignment with the intent that brought them to your site.

2. Dwell time: This is a measurement of how long a visitor remains on your site once they have arrived from Google search. Obviously, a longer dwell time is best. If people spend an average of two minutes on a specific page after clicking through, that tells Google your content must be good enough to hold their interest. Think about things that might make a person close their browser – poorly written text full of errors, confusing headings, too many distracting pop-up ads that hijack attention, or just boring information that makes their eyes glaze over.

While Google doesn’t specifically measure readability, as we humans understand it, a high readability score would go a long way to increasing dwell time. People are more likely to stay engaged with content that is easy to read and understand. They’re also less likely to instantly click away if you avoid a huge “wall of text” that makes their eyes tired.

3. Pages per session: If you have lots of amazing, easy-to-read content, people might want to dive deeper into what you have to offer by exploring other relevant pages on your site. When users spend time with you and visit more than one page each time, it shows they are engaged and finding value. That’s something Google appreciates and wants to encourage.

All these behaviors can affect a page’s SEO ranking. However, Google is cryptic about which UX signal gets weighted most heavily by their algorithms, which leaves SEO pros scratching their heads about which should be prioritized. Google says each is important but then provides conflicting messages, so focus on making every area amazing. If all are as good as you can make them, it won’t matter as much which ones get favored by the all-powerful algorithm. The results will speak for themselves.

Another way to improve SEO Rankings is to earn backlinks for your content. Think about backlinks as being endorsements or votes of confidence from other authoritative websites.

Because this takes place “off-site,” link building falls into a special category within SEO referred to as off-page optimization. These are the efforts undertaken outside of your own website to help Google evaluate it in comparison to the rest of the sites indexed within their platform. These backlinks act as a signal to search engines that your content is valuable and trustworthy. The more high-quality backlinks you have, the more authoritative your site will appear.

As the concept of E-E-A-T would suggest, having high-quality sites “recommend” your website means something because their authority, expertise, and experience lend credibility to yours through association. It also means there is some measure of trust involved.

While SEO experts have long understood backlinks to be one of the most important ranking factors, there have been conflicting opinions within the last few years about whether that still holds true, and to what degree backlinks actually influence SEO rankings. In fact, more than 50% of websites that ranked on the first page of SERP are three years old or older, and very few sites that are less than a year old are ranked on the top ten spots. This has made some speculate that Google gives a slight edge to websites that are deemed credible based on a longer history and proven track record of value. If so, this wouldn’t bode well for younger websites that may have high-quality content and great user engagement but lack historical longevity.

Also of note from that same research, 74% of online shoppers start product searches on Amazon. This might lead marketers to question why it would even matter to work on backlink campaigns since that’s not something a website owner can control on an external platform like Amazon. But, in my opinion, building backlinks from a large network of sites will strengthen a brand’s authority in the eyes of Google’s complex algorithms. Having a strong overall SEO ranking might offset some of the disadvantage presented by searches beginning outside a website.

5. Internal Linking

This SEO Ranking strategy isn’t something many consider, because unlike building backlinks through guest posts, press releases, and email outreach campaigns, it takes place inside your own domain. Yet, it’s another ranking factor many speculate to be heavily favored by Google.

Think of internal links as breadcrumbs that not only help users to navigate easily within your website and find more related content of interest but which also create paths for search engine bots to crawl more easily.

By including relevant, strategic internal links within your posts and pages, Google bots will have a much easier time finding every single piece of content. You are, in essence, sending signals to let Google know where the best stuff lives and why it matters.

This helps contribute to link equity across your site — that is, spreading the ranking power around. Internal linking helps Google understand the structure of your website, the relationship between different pages, and the overall value of your content. It is a simple yet powerful tool for improving your SEO performance.

Partnering With High-End Publishers

Securing backlinks from high-authority sites is a powerful SEO strategy for enhancing your website’s ranking and overall authority. It’s about forming mutually beneficial relationships. If you want to rank on Google’s SERP, backlinks should be part of your arsenal. They are a crucial part of any comprehensive off-page SEO strategy.

High-end publishers generally possess a wealth of website traffic, established domain authority, and industry credibility. Gaining links from these sources can lead to a substantial boost in SEO rankings and drive high-quality referral traffic to your site.

You can leverage these benefits by actively pursuing opportunities to contribute guest content, get mentioned in their publications through expert round-ups or data-driven articles, sponsor their newsletters or participate in collaborative projects that benefit both parties.

Here are some examples:

Strategy Benefit
Partner with publishers to create joint research reports, white papers, or webinars. This provides valuable data to readers and backlinks from those publishers, enhancing your website’s credibility and visibility within your industry.
Offer exclusive content, such as interviews with company leadership or insider tips, to niche-relevant publishers. This increases visibility to a pre-existing audience of people who have a proven interest in what you offer, leading to targeted traffic and potential leads.
Collaborate with publishers to host an industry-related contest or giveaway that generates hype, traffic, and brand mentions through those publishers. This creates valuable off-site buzz that sends social signals to search engines, indicating that your brand is engaging and relevant.
Submit data from your company or your client to publishers who curate lists of statistics. This adds extra authority through source citations while also attracting potential leads who discover you as they’re looking for statistics – you’re providing value while attracting warm leads.
Promote the publisher’s content across your own website or social platforms with links back to their content as a reciprocal show of goodwill. This demonstrates that you prioritize their success in hopes they will eventually notice you and return the favor by linking back to your site.

Conclusion

While achieving high SEO rankings isn’t as simple as flipping a switch, by understanding the key factors involved, you’ll make content that is a winner in Google’s search results, while delivering an enjoyable and easy experience to those who find and appreciate your efforts.

Remember, SEO is a marathon, not a sprint, and by adopting a strategic and long-term approach to optimizing your content, user experience, backlinks, and technical aspects, you’ll be improving your chances of achieving lasting SEO rankings for the keywords you’re targeting. And of course, staying updated and adapting to those sneaky, ever-changing algorithm updates from those mysterious folks behind the curtain at Google, will keep you in the race.

Frequently
Asked Questions

There is no specific “SEO World Ranking.” Instead of a singular global ranking, SEO rankings depend on several factors. The specific search engine being used, like Google, Bing, DuckDuckGo, or even region-specific search engines used in some parts of the world, plays a major role. The search terms used by a specific individual, as well as a user’s physical location, also factor in.

The best SEO Ranking practices evolve based on how the various search engine algorithms change. One expert has created a massive table documenting Google's 200 Ranking Factors: The Complete List, and this can give an overview of things Google is rumored to consider most heavily. It was noted by others that even 15 years ago in a speech at a tech conference, one person claimed there were 200 Google ranking factors, suggesting that SEO strategy may be more difficult than it was back in the early years.

While some online SEO tools score aspects like technical optimization, on-page optimization, and others, there's no "overall" SEO score. Google's rankings change in response to its algorithms, which no outsider can fully grasp or replicate, much less score.

Many SEO pros have documented anecdotal evidence for hundreds of Google ranking factors, including on-page factors, domain-level factors, backlink factors, content factors, user interaction factors, and several others.

While you might focus heavily on increasing backlinks from sites with high domain authority (DA) and think you have things nailed down, a Google algorithm update may emphasize mobile page speed. Your perfectly optimized backlink strategy goes up in smoke while your ranking plummets. Suddenly you are no longer ranking highly. So it’s a mistake to assume that improving scores in one area will inherently improve your rankings on the SERP. It is more useful to think about SEO as a holistic process rather than a checklist of items to tick off.

Chris Porteous | 21 August 2024

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Whether you’re a seasoned digital marketer or just starting in the world of SEO, you likely already know the importance of Keyword Research Services. These services help reveal how people search online, impacting how your website ranks on Google, Bing, Yahoo, and even DuckDuckGo.

Let’s be real, a lot of people still view Keyword Research Services as a mysterious process. Some think it’s a one-time thing–you sprinkle in a few “magic words ” and you’re done. This isn’t true. It’s an ongoing process that demands constant attention, refinement, and a real understanding of how your target audience behaves online.

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So Why Are Keyword Research Services Such a Big Deal Anyway?

Imagine this: you’ve poured your heart and soul into your website. It’s beautifully designed and filled with awesome content. But if it’s not optimized with the right SEO keywords, those perfect customers might never find you.

They’ll end up on competitor sites, and you’ll miss out on leads, conversions, and sales. This is why Keyword Research Services are so crucial. They ensure your content gets seen by the right people—the people actively seeking what you’re offering.

Uncovering Hidden Gems: How Thorough Keyword Research Helps

This isn’t about chasing some mystical unicorn. It’s about understanding the language your customers use. Adweek reports that 81% of shoppers conduct online research before hitting that “buy” button. If you’re not speaking their language, you’re missing out on a massive opportunity. Keyword Research Services act like a customer-whispering system.

They reveal:

By understanding what your ideal customer types into that search bar, you can tailor your website content to answer their questions directly. Keyword Research Services don’t just focus on what’s popular now; they explore seasonal trends, emerging search patterns, and even anticipate shifts in customer behavior. It’s like having a crystal ball that guides you toward content that will stay relevant and rank well in the future. Pretty cool, huh?

Beyond Simple Search: Leveraging SearchEye for Killer PR and Thought Leadership

Think of Keyword Research Services like building a house. The keywords are your foundation–crucial but not the whole picture. Imagine a tool that could supercharge your content strategy, taking you from keyword foundation to soaring skyscraper. That’s where SearchEye comes in.

Searcheye is your secret weapon for securing powerful PR and establishing your brand as a true thought leader in your industry.

Here’s how:

  1. Identifying Key Influencers and Media Outlets: SearchEye helps identify who is talking about those hot topics related to your keywords, along with the publications giving them a platform. Want to get featured in Forbes, Inc, or TechCrunch? SearchEye highlights those opportunities for you.
  2. Crafting Irresistible Pitches: SearchEye arms you with valuable insights–you can tailor pitches directly to those influencers. It gives you a roadmap to say “Hey, I’m an expert, and here’s how my insights perfectly complement your upcoming article or segment.”
  3. Monitor Brand Mentions and Sentiment: Keep a pulse on those industry conversations. When someone mentions your brand (or competitors), you’re instantly alerted.

In a nutshell, SearchEye transforms keyword research into an ongoing conversation. It’s how you make your brand part of that conversation and even steer it. This elevates your SEO strategy because high-quality PR equals authority. And you know what Google loves? Authoritative websites. This could even land your website in those coveted featured snippets on Google. Think of that.

Taking It In-House: Can I DIY My Keyword Research?

The internet is full of those DIY tutorials–“Become a Keyword Research Wizard in 5 Easy Steps.” While some free tools out there can get you started, they often lack depth. They might show you basic search volume but won’t go into the nuances of search intent or provide those super-specific, long-tail keywords.

Want to try it yourself? Tools like Semrush or Similarweb are good starting points for your initial analysis. However, most businesses soon realize that to truly succeed they need expert help. A solid Keyword Research Service doesn’t just hand you a spreadsheet full of words. They bring their A-game with:

Time vs. Results: The True Cost of Keyword Research

Now, let’s get real about budget. Here’s a question that pops up: “How much do Keyword Research Services actually cost?” According to research done by Ahrefs, agencies typically charge $75 to $100 per hour for this service.

Pricing varies depending on project scope and agency experience. However, this should give you a good starting point for comparison. This often becomes a question of “Do I invest my valuable time trying to learn this, or invest my budget in an expert who can get me those killer results faster?” Think of it like this–while tackling SEO on your own might seem cost-effective at first, there are hidden costs. You could spend that time focusing on core business operations. On the flip side, investing in professional Keyword Research Services ensures:

DIY Keyword Research Professional Keyword Research Services
Time-consuming Time-saving, allowing you to focus on your core business
Potentially less effective due to a lack of specialized tools and expertise Highly effective, leveraging industry-leading tools and strategies
Risk of errors that can harm your website’s ranking Minimized risks and expert guidance to ensure optimal results
May not uncover all valuable keywords Comprehensive keyword research uncovering hidden opportunities

It’s all about getting a solid ROI. Professional keyword research can yield significant long-term returns for your business, making it a worthwhile investment. When conducting keyword research, experts will analyze data tools and group keywords that align with search trends and your target country. After conducting keyword analysis, a keyword list is created to ensure your services include the professional SEO keywords that align with your content strategy.

Conclusion

Look–SEO is constantly changing. Google alone processes more than 8.5 billion searches every single day. Staying ahead of the curve is no longer a luxury but a necessity. Keyword Research Services aren’t just a good idea; they’re the lifeblood of any online venture.

The world of SEO is constantly changing. It’s an ongoing process that requires deep expertise, powerful tools, and the ability to quickly pivot with changes in search behavior and algorithm updates. That’s where leveraging Keyword Research Services makes all the difference, helping businesses outrank their competition.

Frequently
Asked Questions

There is no one set cost because all businesses and their objectives vary. Agencies typically charge between $75 - $100 per hour for this highly specialized skill set. If this feels too pricey, look at the opportunity cost of trying to do this in-house when you don't have the software, expertise, experience, or team.

These pros wear many hats: Data analysts, trend forecasters, and customer behavior detectives. They uncover what your target market is looking for. It's a highly valuable process that requires industry expertise, powerful software, and knowing what it takes to get their clients found online. The best keyword research services provide content ideas and white label services. Some services even offer a day guarantee.

Keyword Research Services involve experts using specific tools, methodologies, and industry know-how to uncover those golden nugget keywords that perfectly match what your target customer is already typing into that Google Search Bar. Once you have identified keywords that potential customers use, marketing experts will identify potential keywords to create a comprehensive keyword strategy that aligns with your business goals.

Forget "best," aim for what's "right" for your goals. For eCommerce companies, that might be high-volume transactional keywords, while for an educational blog, it could be informational long-tail keywords. To uncover the best keywords for your business, you can utilize the Google Search Console to discover relevant keywords and phrases people use when looking for businesses like yours.

Chris Porteous | 1 February 2022

Table of Contents

Keyword research isn’t rocket science. But you must do it right if you want your website to get to the top of the search results. In this guide, let me take you through the step-by-step of doing keyword research for better site rankings and traffic.

Read on to learn about the latest tools and techniques of keyword research. Plus, how to go about hunting for the best keywords to optimize website content and landing pages.

What is Keyword Research?

In simple words, keyword research is the process of knowing about popular terms that people are typing in search engines like Google, Amazon, YouTube or Bing.

When you know about trending niche search terms, you can create and optimize content by targeting those keywords. That’s how search engines judge the relevance of branded content before pushing it up the SERPs.

How Important is Keyword Research?

Are you wondering what so much fuss with keyword research is? Keyword research lays the foundation of any SEO campaign. Here are some of the reasons to do keyword research for SEO.

  1. Keyword research helps you know the latest search trends. Don’t forget that search trends keep changing, and optimizing for relevant keywords at the right time, makes a big difference.
  2. Keyword research helps you study the informational and commercial needs of the audience.

c. It gives in-depth insights into the needs and preferences of the target customers. The keyword research process paves the pay for audience-centric content creation. 

d. Keyword research is essential to understand which keywords are easy or challenging to rank. It also helps you know about competition keywords and rankings. 

Thus, keyword research helps you select a set of keywords to target for your business website.

Selecting the apt search phrases for a website and outreach campaigns is vital for earning relevant and growing website traffic.

How to Do SEO Keyword Research – The Basics

Now that you know what keyword research is and why it’s critical for SEO let’s understand the keyword research process. In this chapter, I will teach you simple methods to perform effective keyword research for your business.

Ready, let’s get started:

Know your Niche

The first step is to get to know your industry at a deeper level. How?

Talk to existing customers or members of the sales team to know about the problems and challenges.

Create an audience persona to analyze the behavioural preference of your ideal customer.

Participate in niche communities on platforms like Quora, LinkedIn, and Facebook. Community conversations offer a peek into trending niche topics.

Define a Set of SEO Goals

A set of strategic goals should back any successful SEO campaign. 

Clear-cut objectives like these:

a. How do you want to position your brand and business amidst the target audience?

b. What do you wish to achieve with your SEO campaigns—more traffic and rankings or higher sales volume and revenues, or more blog subscribers?

A set of focused goals help you narrow down keywords that work best towards attaining them.

Brainstorm Niche Topics

The next step is to discuss and make a list of topics that are relevant to your business. What are the common industry problems? Let’s suppose you’re a travel company. 

Most travellers are searching for vacation ideas and destinations online. Sample these topics:

Think about the needs of the target audience when ideating topics. Once you have a list, you can start using them to find new keyword ideas.

Enlist Seed Keywords

What is a Seed Keyword?

Every keyword research process needs to start somewhere. These starting points are the ‘seed keywords’. 

Seed keywords are one-two word phrases that help germinate new keyword ideas.

For instance, these:

Here are some more examples from the motorcycle parts niche:

Identifying such seed keywords can help a business to identify topic clusters. Finding topic clusters enables you to build topical authority, which is a critical component of SEO success. 

How to Find Seed Keywords?

In the last two sections, we learnt the process of defining goals and brainstorming topics. 

Once you have these two, you can create a list of seed keywords. Let’s explore the seed keyword research process in greater detail:

Enlist Content Sources

Besides looking for content topics in online communities, you can list top industry blogs and publications. A simple way to do that is to use tools like Feedly and follow niche blogs.

Another cool way is to find the ‘best blogs’ in your niche by conducting a simple Google search. 

Find Trending Content

To find trending content, you can head over to Ahrefs Content Explorer and pop any topic. The tool will give you a list of popular, topical content pieces.

Pick out the headlines from these content rockstars. Now, start extracting possible seed keywords from them. 

Take a look at these seed keywords that I extracted from the topics mentioned above.

You can repeat this exercise when making a list of topics from popular content sources and community conversations. 

This way, you can make a list of hundreds of seed keywords. 

Let’s move further. 

Research Existing Keywords in Google Search Console

One of the things you can do while creating a keyword research base, is to head over to your Google Search Console dashboard.

It’s where you’ll find a list of keywords sending traffic to your site.

Click on the queries tab in your Google Search Console dashboard, and you’ll get a complete list of existing traffic keywords.

Up next, the keywords are sending traffic to competing sites.

Look For Competition Keywords

One of the best tactics to start doing keyword research is to look for keywords generating traffic for competition websites. 

The first step is to identify key competitors. You can simply type a few sample topics in the Google search bar to see which sites rank on the search results’ first page. 

A faster way to enlist competitors is to use the Ahrefs Competing Domains feature.

Once you have a list of competing domains, you can start by popping one of them in Ahrefs Site Explorer. Now look for the Top Pages report.

This report gives you a list of top pages of a site and the top keywords sending traffic to those pages. 

There you go, you have a list of a competition’s top priority keywords!

There is another cool way to find competition keywords. 

You can use the Ahrefs Content Gap tool to see what the competing site ranks for. The best part about this method is that you can exclude those keywords your site is ranking for. Here’s how to generate a quick report:

This way, you’ll get a list of keywords that are exclusive to competing websites.

Generate Keyword Ideas

Once you have a list of seed keywords, there are many cool ways to find keyword ideas. 

Related Searches in Google 

The first one is to look for related searches at the bottom of the Google search bar:

Fairly straightforward, right?

Google Suggest and YouTube Suggest 

One of the best things about today’s search engines and social media platforms is that they suggest search terms as soon as you start typing something. 

And what do you get? A bunch of keyword ideas!

Here are some suggestions from YouTube:

SEMrush

Next, you can pop the seed keywords in a tool like SEMrush or Ahrefs. I use the SEMrush Keyword Magic tool to find some exciting keyword ideas. Take a look:

As you can see in the screenshot above, I have chosen the board match filter. As an SEO manager, you can use other filters like Phrase Match, Exact Match, and Related to find even more keyword ideas!

Let’s look at some keyword ideas by choosing the Related filter.

Wow, these are more keyword ideas. It’s easy to export these keyword lists so you can add them to your bucket list. 

Remember, you can generate new keyword ideas from seed keywords or the existing keyword ideas you have added to your bucket list. 

Hence, the keyword idea list keeps growing.

How to Qualify Keywords

As you continually perform keyword research, the list of prospective keywords keeps growing. But each keyphrase is different in terms of how much traffic it can fetch. Some keywords may be easier to rank for, while others might take a lot more time and effort. That’s why it’s critical to qualify keywords before putting them on the target list. In this chapter, let’s get an in-depth understanding of the keyword qualification process:

Search Volume

How would you know which keyword is more popular among the target audience? The search volume metric indicates the monthly searches of a search term. 

Pop a key-phrase in any keyword research tool like SEMrush or Ahrefs to find its regional or global search volume. 

For instance, the keyword ‘bali travel guide’ has 300 monthly searches in the United States.

Its global search volume is 1.7k searches.

Let’s go deeper into this vital metric:

a. The search volume metric tells you the average monthly searches and not the number of people who performed those searches. 

b. The figure shows the average of the annual searches of a specific search term.

c. The search volume metric does not indicate whether the keyword will generate a high amount of website traffic.

How do you find which search-volume keywords are best for your website?

The trend graph indicates seasonal fluctuations in a keyword’s popularity. 

Keyword Difficulty

When we say that a keyword’s difficulty or competition level is greater, it means that the search phrase is harder to rank. Here are things you need to know about this crucial keyword metric:

Clicks

Search volume is typically the tip of the iceberg. Look beyond, and you figure out a keyword’s true worth. 

So what’s the bottom line?

The higher the clicks, the better. You must analyze this critical metric before qualifying a specific keyword.

Traffic Potential

As I said earlier, a keyword’s search volume is the primary metric to learn about its worth. You don’t gather how much traffic a keyphrase can fetch.

How to find a keyword’s traffic potential? 

As you can see, traffic potential is a fantastic metric when you need to select between similar keyphrases with an equal search volume and difficulty level. 

Cost Per Click

CPC is a metric used by Ad professionals, also comes in handy when doing keyword qualification for SEO. 

A lower CPC, on the other hand, shows that the searcher’s intent is informational.

What does this mean for an SEO professional?

Frequently track the CPC data while optimizing the commercial pages on the site, and make amendments accordingly. 

Short Tail vs. Long Tail Keywords

A short tail keyword has a length of three words or less than three words. For example, ‘bali travel guide’ is a short tail keyword.

Some searchers type longer search queries. It happens when they are looking for answers to specific questions. Take a look at this search query: ‘best season to visit bali for honeymoon’.

When we look at an overall comparison, long-tail keywords have a lower search volume. At the same time, longer queries have higher rates of conversions. Here’s another example of a long-tail keyword:

What does it mean for you?

A new site with low traffic should start with long-tail keywords. These keywords are easier to rank as their competition level is comparatively low.

Voice Search Terms 

Voice search makes it easy for online searchers to get answers to their queries without typing them. That’s why voice search has become so popular. 

Did you know?

How are voice search queries different from text-based searches?

Voice search queries are conversational. Take a look at this key-phrase for instance:

Considering the growing relevance of voice search queries, targeting super-long conversational search terms is critical for SEO success. 

Targeting Google Featured Snippets/People Also Ask

You must have seen blocks of text that offer a relevant answer to a search query. These are called featured snippets. Google launched featured snippets as a way to improve the searcher experience.

Featured snippets offer SEO managers and content creators a tremendous opportunity to earn the desired website visibility. If you optimize a site’s content for Google’s featured snippets, there are chances it will get featured.

In fact,

Ahrefs studied 2 million featured snippets, and they discovered that a featured snippet steals a significant percentage of the clicks that would otherwise go to the first page of the search result.

Google offers many types of featured snippets to online searchers. These include paragraphs, lists, and tables. 

Now, here comes the critical question, 

How to find keywords to target and get listed on Google’s featured snippets?

Look for question-based search queries. Keyword research tools like KWFinder offer a Questions tab—an easy way to find such search terms.

Next, you need to look at the search terms in the ‘People also ask’ section of the Google SERPs.

You can also find question-based search terms in tools like Answer The Public and communities like Quora. 

This way, you can find a bundle of keyword ideas to earn your site a place in Google’s Featured Snippets and People also ask sections. 

Geo-Targeted Keywords

There are also keywords specific to a location. If you’re a local business, then these keywords are your bread and butter. Take a look at these search terms:

architects in san jose, ca

architects in california

Whether you’re running a local architectural firm or a restaurant or a salon, you need to ensure that you’re looking to target geo-targeted keywords first. It’s the best way to find a place in Google’s local search results.

Branded Keywords 

If your business is a well-known brand, then it’s likely to get included in popular search queries. If that’s the case, then targeting these search terms is essential to drive the relevant traffic from these queries. Here are some examples of branded search queries:

nike jogging pants

hubspot training videos

Product-Centric Keywords

You don’t want to miss out on potential customers who’re typing product or service related queries in the Google search bar. Take a look at the following example:

Customer Focused Keywords

Most businesses have multiple audience personas and customer segments. You can target a separate set of keywords for each of these customer segments. All such keyphrases can be categorized as customer-focused keywords. 

Take a look at this example:

What Makes a Good Keyword?

It’s a common question SEO managers and business owners ask all the time. You would be looking at all of the above parameters to define the right set of keywords for your business.

As a general rule, however, you must include targeted and broad keywords. Such keywords are likely to help your business meet some of its vital SEO objectives. 

Targeted Keywords

Targeted keywords are those search terms that are relevant to specific products and services. Take a look at these search terms, for instance:

website development services

software development services

Targeted keywords are likely to fetch traffic that’s apt for your site. Plus, it increases the conversion rate of site visitors. 

Broad Keywords

Every niche has specific services under one umbrella service. For instance, many digital marketing agencies offer website development, social media marketing, search engine optimization, content creation, etc. 

Hence besides targeting keywords about these specific key-phrases, they need to choose umbrella search terms. This way, they can connect with audiences who are typing either of the two types of keyphrases. Now take a look at these keyphrases:

digital marketing services

digital marketing agency

Therefore, a set of good SEO keywords is a healthy mix of broad and targeted search terms. Choosing between the two types also depends on how you wish to position your business among the target audience. 

For instance, some companies may find it profitable to become specialists and focus on targeted keywords. While others may lay equal emphasis on broad search terms, it works to come across as a one-stop solution.

Investment vs. Returns

Everything ultimately boils down to those goals you have, the worth of a keyword in terms of those goals, and the possible outcomes. 

And so on.

You’ll also come to realize that some of these goals are interlinked, and you can tie them together through integrated SEO campaigns, 

Once you have a bunch of targeted keywords, you need to analyze their performance every few months; why?

Tracking keywords will help add more to the kitty. Plus, you can make the necessary amendments to the keyword targeting strategy.

Keyword Search Intent: Everything You Need to Know

This chapter will discuss everything you need to know about searcher intent for selecting keywords based on user intent and query purpose. How each query has a different purpose, and why do you need to know about it?

There was a time when you could stuff a bunch of keywords in a content piece, and it would rank on SERPs. We’ve come a long way since then. The search algorithms have evolved—they’re still changing. 

Search engines are working harder to offer a great experience and the right content to online searchers.

That said, you need to create content that meets searcher-intent. And to do that, you need to get behind the purpose of each keyword you’re targeting. 

The ideal way to start is to segment keywords based on searcher intent. So let’s understand the types of searcher intent and the keyword types that fall under it:

Informational Search 

When a searcher types a query like this, she is looking for some information. Sample these search queries:

bali travel guide

who is roger fedrer’s best friend

rafael nadal’s net worth

You can put all informational intent search terms in a separate list. That’s how you begin creating content that meets the informational needs of the audience. 

Navigational Search 

Searchers often type in specific site names in the Google search bar. Such users know about their destination. These searchers could either be interested in your business or they’re probably existing customers. Take a look at these search queries for instance:

hubspot login

beginners guide to CRM hubspot

hubspot free website grader

When you know that several people are searching for your site or brand name, you can optimize some pages on your site for those keywords. 

Put such search terms under the navigation segment.

Solution Investigation

Some buyers know the solution to their current challenge. That’s when they go online to search for the best products and services. Take a look at the following search queries, for instance:

mailchimp vs. mailerlite

mailerlite review

best restaurants in san jose

The intent is commercial, but the user is looking to understand individual products and services’ worth. 

So whether you target these search terms with comparative product pages or by getting backlinks from such pages, these keywords make a big difference to the overall conversions. 

Transactional Search  

A buyer is ready to make a purchase, and this is when she uses transactional search queries. The idea is to find websites or stores that offer the said products and services. 

buy macbook air

book bali holiday package

trello premium price

A user looking to make a purchase needs to land on a page that makes it easy for her to do so. Create such products and services pages and optimize them with these keywords. But before that, you need to add all such keywords to your transactional intent bucket. 

Search intent governs the branded content you create. 

Intent-based content optimization is indispensable to attract relevant traffic and higher search rankings. 

Keyword Research Tools

Successful keyword research is about hanging in there and staying hungry. It’s also about using the right tools. In this chapter, let’s learn about all the popular tools for performing keyword research for SEO.

Google Keyword Planner

Google’s Keyword Planner is probably the oldest tool to find keywords for your SEO campaign. Input a seed keyword and your website URL to get a bunch of new keyword ideas. 

The tool is available within Google’s free Adwords tool.

You can also see historical statistics to see a keyword’s past performance. 

ANSWER THE PUBLIC

Answer the public is an exciting keyword research tool. 

Use this tool for free or upgrade to the pro version for a starting price of USD 79 per month. Here’s what all you get in the paid plan:

AHREFS

Ahrefs is a popular end-to-end Search Engine Optimization tool. The tool comes with many intuitive features. 

Ahrefs comes at a starting price of USD 99 per month.

SEMRUSH

SEMrush is another popular SEO tool useful for keyword research. 

All-in-all, SEMrush is a user-friendly and feature-rich keyword research tool. You can use SEMrush for a starting price of USD 99.95 per month. 

GOOGLE TRENDS 

If you’re looking to analyze a keyword’s relative popularity, this free tool from Google is a terrific option. 

KWFINDER

Keyword research tools like KWFinder help find long-tail search-terms that have a low difficulty level.

This robust keyword research tool comes at a starting price of USD 29.90 per month.

UBERSUGGEST

If you’re a small business owner and looking for a cost-effective keyword research tool, then Ubersuggest might prove to be your best bet. 

This tool’s starter plan comes at a throw-away price of just USD 12 per month. Now that’s a steal because Ubersuggest also offers you additional features such as Domain Overview, Top SEO Pages, Content Ideas, and Backlink Data. 

MOZ 

Moz is one of the oldest solutions for end-to-end SEO needs.

Moz Pro comes at a starting price of USD 99 per month. If you pay annually, the SEO solution will cost you USD 79 per month.

WORDSTREAM

WordStream is another incredible free platform to help find the right keywords for your SEO campaign.

If you’re looking for a free keyword research tool, then WordStream is undoubtedly an excellent option for you. 

LSIGRAPH

LSIGraph is a unique keyword research tool that helps find semantically linked search terms.

You can upgrade to the premium version for a starting price of USD 12 per month.

Optimizing Content for Keywords and Synonyms

So now you have a list of priority keywords, what next? You need to optimize the landing pages and website content for these keywords. In this chapter, let’s briefly look at the keyword optimization strategy.

a. Create content from your experience by covering all the relevant topics that you found in your keyword research. Being familiar with a subject will automatically help you create content that includes keywords pertinent to your niche and the context.

Final Thoughts

Keyword research is the foremost step of any successful SEO strategy. The exciting part is that it’s through keyword research that marketers get a deep understanding of their target audience.

Knowing about the current search trends and picking the precise keywords are two critical ways to earn higher search rankings and relevant web traffic. I hope this guide helped you understand the nitty-gritty of keyword research. Do share your experience and ideas in the comments section below.

 

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