There’s a perception that SEO is great, but it’s too slow as a channel for startups. That’s rarely true. This perception comes from how slowly agencies move, that’s because they make more money that way. When you take a data-driven, first principles approach, you get payback periods, and ROI, that are much faster than most startups can move (ie, your bottlenecks will be elsewhere, not on growth).

The simplest way is to go through trusted networks and word of mouth. That’s always the case in industries where the trust is lower. For founders that means asking other founders, investors, and people they’ve worked closely with before. You should apply that to us, too – ask around about our founders Chris Thurston, and Chris Porteous.

SEO itself isn’t that difficult, at least not for founders. Founders are sharp and quick, and so if you can understand HTML, you can understand SEO. Also, we have frameworks and approaches to keep it very simple. We’re founders, we’ve been founders before, and we’ve worked with 100s of founders. We know the knowledge is the easy bit, making it work and maintaining growth momentum in a startup context is the challenge.

We’re experts on that exact challenge, and that’s what the lunch and learn is focused on.

Sadly, you’re not that special. Follow the simple 80/20 playbooks we give you, and it works.

All good. Send anyone on your team who you think will benefit.

You need to be an active investor who has done multiple startup investments. If you’re not sure, then register and let us know your context. Note: the investor doesn’t need to be on the lunch and learn.

The best ways would be to post it in Slack, Teams, etc as well as announcing it in your newsletter. You can also ping individual companies directly if you think it will be useful for them. If you have a community manager, we can coordinate directly with them.

Brand awareness, and we like helping founders (we are founders).

Typically no, but we’re open to suggestions.